Archive for value SmartBlogs

Do you have a well-articulated, customer-focused value proposition? Is your organization aligned to it?

The value proposition may be a simple statement about the value you create in customer terms and how the customer feels after interacting with your product/service, and having one can provide focus for your organization.

A good measure to determine if you have a clearly defined and articulated value proposition is if your front-line staff knows what actions they need to take every day to deliver it.[…] Continue Reading »

This poll analysis was written by Jeremy Victor, editor-in-chief of For more of his writing, visit and follow him on Twitter and Google+.

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked:

Do you feel pressure from your company’s management to demonstrate a return on investment for your social media efforts?[…] Continue Reading »

Johnny Rockets CEO gives tips on the business of burgers; retailers win with lower debit fees; and Taco Bell leads the Mexican quick-serve category with low prices and a sense of humor.

It’s all in last week’s top five most-clicked links in SmartBrief on Restaurants:

Image credit: narvikk, via iStock Photo[…] Continue Reading »

During Friday’s Facebook Success Summit session, “How to build and manage a loyal Facebook fan base,” Amy Porterfield and Cindy King focused on one key tenet of Facebook marketing: adding value. King and Porterfield, two of Social Media Examiner’s three page moderators, have helped the company gain more than 18,000 fans in just over six months.[…] Continue Reading »

Maeve E. Webster, director of research and consulting at Datassential, consults on and manages an array of client projects including market opportunity, brand equity and business opportunity assessments, attitude and usage studies, product and industry trend analysis, market size evaluations, and consumer behavior analysis. Additionally, Webster is on retainer with some of the largest food manufacturers, aiding in new product concept work and opportunity analysis.[…] Continue Reading »