Archive for metrics SmartBlogs
By S. Chris Edmonds on January 21st, 2014 | 48342Comment on this postMeasure+the+right+things+to+boost+team+effectiveness2014-01-21+19%3A05%3A05S.+Chris+Edmondshttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D48342
The start of the new year is a great time to examine your team’s key metrics. What key performance indicators do you watch? Are they the best things to pay attention to?
Too often, the easy things to measure give us the impression that they’re the right things to measure. Built-in dashboards in software tools and even in complex machinery make it easy to focus on those metrics — so, we do.[…] Continue Reading »
This is part two of a series. Read part one.
Hopefully we all know a little about marketing analytics, at least on the periphery, so I would like to delve deeper into the analytics process. First, let me start with a little history. For a long time, companies simply spent money on websites and online marketing because everyone else was doing it.[…] Continue Reading »
By James Scherer on October 29th, 2013 | 471545 comments on this postHow+to+use+Facebook+Insights+to+maximize+marketing+performance2013-10-29+12%3A20%3A24Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47154
Have you been overwhelmed by the metrics and comparison tools coming out of the new Facebook insights? Are you wondering which metrics really matter?
This article will explain the three main Facebook metrics you need to be watching on a daily basis. I’ll define them, tell you why they’re important and give you concrete ways you can use them to maximize your Facebook marketing performance.[…] Continue Reading »
There are two kinds of marketing plans to consider as 2014 looms — a great plan and a bad plan.
A great plan motivates people to come to work every day. A great plan defines the largest of business goals. A great plan moves brands ahead.
A bad plan gives unmotivated people a reason to put out their least amount of effort to pull a paycheck.[…] Continue Reading »