Archive for executives SmartBlogs

We all know what it takes to succeed as a leader: hard work, intelligence, determination, luck. While those may be important, it turns out that they may not even approach the impact of one other key dimension: executive presence.

In a recent study conducted by Sylvia Ann Hewlett and a team of researchers at the Center for Talent Innovation, the senior leaders surveyed listed executive presence — being perceived as leadership material — as the essential factor in determining who gets ahead in an organization.[…] Continue Reading »

Who better to trust on the topic of getting social media buy-in from executives than Gary Spangler, the 29-year veteran and corporate e-Manager at DuPont? If Spangler can move the social media ball down the field at his multinational 208-year-old behemoth of a company, so can you.

As part of his Online Marketing Summit presentation this week, he offered these five tips:

  1. Educate yourself.
  2. […] Continue Reading »

Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — here’s a few more big ideas from our last BlogWell, hosted in Atlanta.

In her presentation, “Embracing a Social Media Culture,” ConAgra’s Director of Public Relations, Stephanie Mortiz, explained how ConAgra is approaching social media as a strategic opportunity.[…] Continue Reading »

Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — here’s a few more big ideas from our last BlogWell, hosted in Atlanta.

In her presentation, “Embracing a Social Media Culture,” ConAgra’s Director of Public Relations, Stephanie Mortiz, explained how ConAgra is approaching social media as a strategic opportunity.[…] Continue Reading »

My company, GasPedal, recently hosted “BlogWell: How Big Brands Use Social Media” in San Francisco, a fantastic event featuring eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Minneapolis on Aug. 13 — featuring case studies from McDonald’s, H&R Block, Wal-Mart, CME Group, General Mills, Ford, and Progressive — I’m sharing some key lessons from San Francisco.[…] Continue Reading »