Archive for Chipotle SmartBlogs

The Q4 2013 Restaurant Social Media Index (RSMI) data is officially in, and, as usual, there are quite a few notable brands that have shifted in the rankings. Back in Q3, we reported that Chipotle stole the throne from Taco Bell in the Overall Top 250 list, and that still remains. But two restaurant brands finally made their way into the Top 10, kicking off Sonic and Jimmy John’s.[…] Continue Reading »

Consumers, Millennials report strong visitation, interest according to Datassential

Market heats up

With the true “Chipotle of pizza” title up for grabs, the race to saturate the fast casual pizza market continues to heat up — and consumers are interested, according to Datassential‘s upcoming Creative Concepts TrendSpotting Report, which covers these pizza concepts in-depth.[…] Continue Reading »

For the past two quarters, Taco Bell has held the Restaurant Social Media Index’s No. 1 spot on our Overall Top 250 list. The Live Mas brand unseated McDonald’s in Q1 2013. This quarter, however, several brands — including the No. 1 — have shifted. Chipotle took the top spot (up from No. 8 in Q2 2013) for the first time on the Overall Top 250.[…] Continue Reading »

The much-anticipated Q2 2013 Restaurant Social Media Index (RSMI) data has been released, and a lot of brands have moved around in Q2.

The RSMI currently tracks 52 Million Social Restaurant Consumers and 6,200 brands on 17 social platforms, and continues to grow. RSMI scores are determined by three core measurements: influence, sentiment and engagement. As you may recall, two new elements have been added as of Q1 2o13: mobile and location-based activity.[…] Continue Reading »

There’s no denying that we, as a culture, have become slaves to technology. We feel lost without our smartphones, left behind without the latest version of whatever iSomething has just hit the market, and our main form of interaction is through a digital landscape. Throughout the years, mobile technology has evolved into devices that can almost do it all — from making payments at Starbucks and other select retailers to helping us make decisions, like which restaurant to go to.[…] Continue Reading »