Archive for Chipotle SmartBlogs

Which restaurant brands are topping DigitalCoCo’s proprietary Restaurant Social Media Index for Q2?

To find out who the Overall Top 250 brands are, we’ve compiled data from more than 93 million indexed U.S. social consumers in conjunction with 9,764 tracked restaurant brands in more than 240,000 locations across the nation. If you’re unfamiliar with the RSMI, a brand’s RSMI Score is determined by four main elements — influence, sentiment, engagement, and location-based actions — across 17 social media platforms.[…] Continue Reading »

It’s clear from watching grocery store trends that people do not shop the way they used to. They buy food all over the place now, from drive-up espresso stands to food trucks to food counters at warehouse clubs. In New York City, there are even restaurants that will deliver a breakfast of eggs and hash browns to drivers stuck in the morning rush.[…] Continue Reading »

The Q4 2013 Restaurant Social Media Index (RSMI) data is officially in, and, as usual, there are quite a few notable brands that have shifted in the rankings. Back in Q3, we reported that Chipotle stole the throne from Taco Bell in the Overall Top 250 list, and that still remains. But two restaurant brands finally made their way into the Top 10, kicking off Sonic and Jimmy John’s.[…] Continue Reading »

Consumers, Millennials report strong visitation, interest according to Datassential

Market heats up

With the true “Chipotle of pizza” title up for grabs, the race to saturate the fast casual pizza market continues to heat up — and consumers are interested, according to Datassential‘s upcoming Creative Concepts TrendSpotting Report, which covers these pizza concepts in-depth.[…] Continue Reading »

For the past two quarters, Taco Bell has held the Restaurant Social Media Index’s No. 1 spot on our Overall Top 250 list. The Live Mas brand unseated McDonald’s in Q1 2013. This quarter, however, several brands — including the No. 1 — have shifted. Chipotle took the top spot (up from No. 8 in Q2 2013) for the first time on the Overall Top 250.[…] Continue Reading »