Archive for brands SmartBlogs

With more direct social buying options being added to the social landscape than ever before, there is a great deal of excitement from marketers on how this will transform social media marketing.

I totally get it: These opportunities hold the promise of being able to show direct revenue from social media unlike ever before, and they also seem to make things a tad easier from the buyer’s perspective as well.[…] Continue Reading »

This post is sponsored by Evergreen Packaging.

Linda Gilbert, founder and CEO EcoFocus Worldwide, LLC, and founder and former president of HealthFocus International, brings more than 30 years as a market researcher and strategy consultant helping companies link their product benefits to consumer and nutrition trends. Gilbert’s done extensive qualitative and quantitative studies for food and beverage manufacturers and others in the industry.[…] Continue Reading »

The social media revolution has made marketers’ lives much easier. It’s true that the field finds itself in uncharted territory. After overcoming the learning curve, however, the possibilities are endless.

Social media not only gives marketers access to a larger audience than ever before, but allows them to act efficiently without leaving their office. When individual updates can reach millions of people, the odds of generating leads can be exponentially higher than before.[…] Continue Reading »

When marketers monitor social conversation, it’s difficult to determine if a spike in post volume is worthy of attention or simply a fluke.

For instance, Dairy Queen’s marketing team may notice a sharp increase in social posts that mention their brand. Getting to the bottom of a conversation spike normally requires digging through hundreds of posts to get the complete picture.[…] Continue Reading »

“Flat what?” That’s what everyone was asking when Starbucks introduced the flat white to its menu in January. “Starbucks is introducing a new drink to its menu that you’ve probably never heard of,” said ABC News. “Starbucks to serve a coffee Americans know little about,” announced CNN. “The first time I order a flat white, I have no idea what I’ve just asked for,” wrote Fast Company.[…] Continue Reading »