Archive for brands SmartBlogs
Instagram is an incredible tool to share visual pieces of your brand, and an increasingly popular platform for marketing campaigns.
Analytics platform SumAll’s 2013 study of brand social media success on various platform awarded top honors to Instagram by naming it best-performing social platform of 2013.
If you’re selling a visual product, Instagram has one of the best ROI rates, typically coming in just behind Facebook.[…] Continue Reading »
By Constance Aguilar on November 11th, 2013 | 473442 comments on this post4+tips+for+monitoring+your+social+campaign+in+real+time2013-11-11+11%3A50%3A23Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47344
The digital world now moves at warp speed, and social marketing campaigns need to move lightning fast to keep up. That is why real-time social marketing campaign tracking has become increasingly important for brands that leverage the power of social media, but are wary of falling victim to the viral responses that can damage a company’s reputation if left unmonitored.[…] Continue Reading »
By Peter Nevis on August 21st, 2012 | 290762 comments on this postEveryday+tips+for+making+every+fan+feel+special+via+social+media2012-08-21+12%3A00%3A26Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D29076
You already know that your social media fans are responsible for much of your success. They spread the word, earn you revenue through referrals, and often become paying customers and lifelong fans of your brand. Rewarding your fans is a great way to show how much you appreciate their role in your success.
Though it might seem obvious that you should reward them, some people just don’t know how or when to do it.[…] Continue Reading »
By Murray Newlands on April 24th, 2012 | 244622 comments on this postHow+brands+can+use+social+media+to+leverage+cause+marketing2012-04-24+11%3A46%3A44Murray+Newlandshttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D24462
Since 2009, Earth Day has been a United Nations-recognized holiday to raise environmental awareness and encourage us all to be better stewards of the Earth, and it was celebrated in many parts of the world before that. Even President Barack Obama gave a speech about Earth Day and the environment. In “Future of Engagement,” host Murray Newlands looks at how companies used the publicity surrounding Earth Day to improve their branding.[…] Continue Reading »
By Andy Sernovitz on April 6th, 2012 | 239405 comments on this postAndy%E2%80%99s+Answers%3A+How+word+of+mouth+will+save+your+brand2012-04-06+11%3A15%3A47Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D23940
Word-of-mouth marketing is more than a marketing tactic — it’s a fundamental philosophy that changes businesses forever.
When you earn customers for free through recommendations and referrals from raving fans, you can always beat someone who pays for it. Becoming great at this gives you a recession-proof competitive advantage that will carry you through good times and bad.[…] Continue Reading »