Archive for brands SmartBlogs
When marketers monitor social conversation, it’s difficult to determine if a spike in post volume is worthy of attention or simply a fluke.
For instance, Dairy Queen’s marketing team may notice a sharp increase in social posts that mention their brand. Getting to the bottom of a conversation spike normally requires digging through hundreds of posts to get the complete picture.[…] Continue Reading »
By Maeve Webster on March 20th, 2015 | 57799Comment on this postU.S.+restaurant+chains+seek+out+global+menu+inspiration+as+consumers+get+more+adventurous2015-03-20+06%3A45%3A40Maeve+Websterhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D57799
“Flat what?” That’s what everyone was asking when Starbucks introduced the flat white to its menu in January. “Starbucks is introducing a new drink to its menu that you’ve probably never heard of,” said ABC News. “Starbucks to serve a coffee Americans know little about,” announced CNN. “The first time I order a flat white, I have no idea what I’ve just asked for,” wrote Fast Company.[…] Continue Reading »
By David Weinberger on March 18th, 2015 | 57673Comment on this postRethinking+branding%2C+what+it+means+to+be+%22new+and+improved%222015-03-18+11%3A00%3A37Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D57673
Innovation ain’t easy. For starters, it requires something precious that all consumer product brands must work hard to achieve — trust. And once that trust is finally won, brands naturally tend to stick with the relative safety of the known. Instead of leaping forward with profound innovations — which, after all, could inadvertently alienate those hard-won loyalists — they play it safe and move sideways.[…] Continue Reading »
By Daniel DiGriz on March 17th, 2015 | 577381 comment on this postSmall+brands+are+becoming+the+new+heroes+of+search+marketing2015-03-17+11%3A11%3A10Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D57738
Google any of the following phrases: real estate, home loan, insurance, handyman, donation, hosting, lawyer, credit. Imagine you offer one of these services.
Recognized names often dominate search results. Service consolidators, companies with many physical locations and firms with magnificent ad budgets can leave smaller brands wondering whether competition is even feasible.
A business owner might take this on as search engine optimization, and go looking for an SEO geek to fight his battles.[…] Continue Reading »