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This post is sponsored by Evergreen Packaging.
Linda Gilbert is founder and CEO EcoFocus Worldwide, LLC, and founder and former president of HealthFocus International. She brings more than 30 years as a market researcher and strategy consultant helping companies link their product benefits to consumer and nutrition trends.
Innovation ain’t easy. For starters, it requires something precious that all consumer product brands must work hard to achieve — trust. And once that trust is finally won, brands naturally tend to stick with the relative safety of the known. Instead of leaping forward with profound innovations — which, after all, could inadvertently alienate those hard-won loyalists — they play it safe and move sideways.[…] Continue Reading »