Archive for brands SmartBlogs

At FMI MidWinter last week in Miami, attendees received a profound message — we are reaching the end of an era in retailing that is fundamentally changing how consumers shop, when they shop and why they shop. Traditional marketing methods have evolved to maximize the capabilities of social media and technology, and consumers are now more educated about the products they consider and buy, as well as where they buy it from.[…] Continue Reading »

As we approach the holiday season, brands will be competing for the attention of customers and every single interaction will be crucial. So what can they do to make the most of their interactions, or what I like to call “atomic moments of truth?”

Let’s begin by examining a typical atomic moment of truth. A fan of your brand posts a tweet one evening in early December that her daughter’s holiday wish list is growing, and she doesn’t know where to begin: a #stressedmommy.[…] Continue Reading »

“Who ‘likes’ ya, baby?” asks Devon Eyer in her recent presentation at SocialMedia.org’s Brands-Only Summit. In her talk, Johnson & Johnson’s director of corporate communications for social media explains how they improved their corporate reputation by engaging with the right social advocates.

Their influencer strategy is all about finding the people who like their brand and giving them the means to spread the word.[…] Continue Reading »

For Debbie Curtis-Magley, Director of SAP Cross-Cloud Social and Community at Ariba, social channels are great tools for handling company crises. While most brands define social media ROI as “return on investment,” some see it as “rescue of image.”

In her presentation at SocialMedia.org’s Brands-Only Summit, Debbie discusses three different crisis management scenarios in which social media can help.[…] Continue Reading »

Like it or not, Facebook is no longer the “free” community mecca that marketers with a guerrilla mentality fervently embraced years ago. Just looking at the organic reach over the last 27 months of the many brands Renegade manages, we’ve seen a decline from a peak of nearly 20% in 2012 to a new low of under 5% in 2014.[…] Continue Reading »