Archive for brands SmartBlogs
Brand strategies from all corners of the food and beverage industry drew the interest of SmartBrief readers this week, with restaurants, consumer package goods firms and retailers shifting the strategies behind their identities. KFC traded Norm MacDonald’s Colonel for Jim Gaffigan’s and Taco Bell introduced its new Quesalupa menu item during Super Bowl spots, while Mondelez unveiled plans to turn its focus to social media to build up its e-commerce business and Target updated the packaging for its Market Pantry brand to give it a bolder design.[…] Continue Reading »
This post is sponsored by Evergreen Packaging.
Linda Gilbert, founder and CEO EcoFocus Worldwide, LLC, and founder and former president of HealthFocus International, brings more than 30 years as a market researcher and strategy consultant helping companies link their product benefits to consumer and nutrition trends. Gilbert’s done extensive qualitative and quantitative studies for food and beverage manufacturers and others in the industry.[…] Continue Reading »