Archive for brands SmartBlogs

Like it or not, Facebook is no longer the “free” community mecca that marketers with a guerrilla mentality fervently embraced years ago. Just looking at the organic reach over the last 27 months of the many brands Renegade manages, we’ve seen a decline from a peak of nearly 20% in 2012 to a new low of under 5% in 2014.[…] Continue Reading »

SmartBrief on Social Media, the daily snapshot of social media news and insights, relaunched today as SmartBrief on Social Business. This new focus reflects the broad changes to business in the social media era, from marketing to customer service to revenue models. As part of the relaunch, we’ve asked industry leaders to give their thoughts on what it means to be a social business.[…] Continue Reading »

Instagram is an incredible tool to share visual pieces of your brand, and an increasingly popular platform for marketing campaigns.

Analytics platform SumAll’s 2013 study of brand social media success on various platform awarded top honors to Instagram by naming it best-performing social platform of 2013.

If you’re selling a visual product, Instagram has one of the best ROI rates, typically coming in just behind Facebook.[…] Continue Reading »

The digital world now moves at warp speed, and social marketing campaigns need to move lightning fast to keep up. That is why real-time social marketing campaign tracking has become increasingly important for brands that leverage the power of social media, but are wary of falling victim to the viral responses that can damage a company’s reputation if left unmonitored.[…] Continue Reading »

You already know that your social media fans are responsible for much of your success. They spread the word, earn you revenue through referrals, and often become paying customers and lifelong fans of your brand. Rewarding your fans is a great way to show how much you appreciate their role in your success.

Though it might seem obvious that you should reward them, some people just don’t know how or when to do it.[…] Continue Reading »