Archive for audience SmartBlogs

When considering social media engagement, it helps to think of the audiences you hope to reach in categories. On a recent episode of the podcast “Social Business Engine,” Avery Dennison Director of Global Digital Communications James Moat listed seven types of social media users most important for brands to target:

1. Creators – Publishers of blog posts, those who upload videos, and creators of memes and other content.[…] Continue Reading »

Some of the best marketing advice author Jeff Rohrs ever received was from legendary rock musician Bruce Springsteen: “Audience is not brought to you or given to you; it’s something that you fight for.”

Jeff elaborates on this idea in his book, “AUDIENCE.” He believes that Facebook fans, Twitter followers and e-mail subscribers are among the most important assets a company can have.[…] Continue Reading »

The following is an excerpt from ” I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know,” (HarperBusiness, September 2013) by Kate White. The book is available at the following sites: Amazon, Apple, B&N, Kobo.

About a week after I landed the job as editor in chief of Cosmopolitan, I sat down for a meeting with a man named Chris Butler, the consumer marketing person I’d be involved with on a regular basis.[…] Continue Reading »

This book excerpt is from “Loveworks” by Brian Sheehan, published by powerHouse Books. Sheehan is associate professor of advertising at the S.I. Newhouse School of Public Communications, Syracuse University. He was with Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan. “Loveworks” follows Sheehan’s books “Basics: Online Marketing” (2010) and “Basics: Marketing Management” (2011).[…] Continue Reading »

This post is by Heidi Cohen, president of Riverside Marketing Strategies.

As social media continue to mature, marketers and business executives who have stayed on the sidelines in hopes of safer options are feeling pressured to jump into the pool. The challenge becomes how to do so effectively without drowning in a public relations crisis.[…] Continue Reading »