From brick-and-mortar to mobile to social, today’s consumers are used to operating in a seamless world. Pretty much every industry has had to adapt to these consumer expectations, including food retailers and restaurants.
Often, the conversation about seamless consumer experiences is focused around e-commerce and mobile technology, but what about the other types of technology that have been developed around this concept? Cognitive computing, virtual reality and robotics are just some examples of the kinds of consumer-facing technologies businesses are using to create the most seamless consumer experience possible. So how are retailers and restaurants incorporating these technologies into their operations?
Cognitive computing is a new era of smart technology that uses machine learning to decipher consumer preferences and use that information to curate personalized experiences. The most famous use of cognitive computing is IBM’s Watson technology, but the field is growing and now there are opportunities for retailers to incorporate the technology into the shopping experience, both online and in stores. (read more…)
US single women outnumbered married ones for the first time ever starting in 2009, and only 20% of Americans age 18-29 are married compared to about 60% in 1960, according to a recent New York magazine story. It’s a demographic trend that affects many aspects of life, from political attitudes to career paths to parenting choices to snacking styles.
And it’s driving some trends in packaged snacks. Searches for info and recipes on bite-sized snacks such as mug cakes, Buffalo cauliflower bites and mac-and-cheese bites have been on the rise in recent months, according to a recent Google report.
“Consumers are more complex when it comes to food choices, and snacking has become more personal. Brands will need to offer more than just customization based on flavors, but dietary restrictions, as well. Personal choices come best in solo portions,” the report says.
Americans are eating more snack foods at mealtimes, driven largely by the 38 million who live alone, according to NPD Group, and singletons often chose their snacks based on concerns about health and weight. (read more…)
New products, menu innovation and shifting food strategies at Target and Wal-Mart proved popular with SmartBrief readers this week, starting with plans for Hershey’s Krave Pure Foods unit to roll out meat snack bars this summer in flavors including black cherry barbecue and basil citrus.
On the restaurant front, Dunkin’ Donuts is experimenting with waffle breakfast sandwiches, cold-brew coffee and other premium menu items in a push to compete with McDonald’s all-day breakfast offerings. Chipotle Mexican Grill is also looking to new menu items like spicy chorizo to wean customers off recent food giveaways and jump-start sales growth after recent foodborne illness outbreaks.
Target is testing a new strategy in the produce department at its store in Edina, Minn., pricing fruit based on how long it’s been sitting on the shelf, while rival Wal-Mart is phasing out the Wild Oats brand of organic packaged foods in favor of expanded organic produce offerings and a renewed focus on its Great Value store brand. (read more…)