It’s one thing to have a corporate food safety program but entirely another to make sure the executive suite is aware of its importance and the rest of the company buys into a food safety culture, experts said at the 2014 Food Safety Summit.

Food safety programs must be well-funded, integrated in all systems and departments, and receive support starting at the CEO level.

For food safety directors, it begins by having an elevator pitch ready at all times to grab the attention of higher-ups.

For Jorge Hernandez, senior VP for Food Safety & Quality Assurance at US Foods, the line is “I’m the one who is keeping you out of jail,” which he used when he met his new CEO for the first time. It got him a meeting with the chief exec a week later, during which he was able to explain everything the company was doing to ensure safety and protect the company from legal liability.…

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leadershipOver the years, I’ve read more than a few books, listened to audiotapes and CDs, watched videos and attended conferences where I’ve had the chance to consider viewpoints on what makes leaders excellent in their work. Leader media take up more than a few linear feet of shelving in bookstores and quite a bit of space on the Internet.

Researchers quantify and qualify leaders. Biographers document leaders.

Leaders write and talk about themselves. Search “leaders” and you come up with millions of hits that lead to habits of leaders, characteristics of leaders, skills and competencies of leaders, procedures and processes of leaders, values of leaders and so on.

A lot of media get generated and sold to people looking to understand what makes leaders tick — successfully.

From my own lifelong research, there’s no particular leadership “sauce” or recipe for excellence that appears consistently across leaders. Based on millions of search hits on leaders, one thing is for sure: We have no common performance rubric for leaders that allows us to say: Be this, learn this, do this and you will reach the five.…

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4SDIt’s been an exciting year for Foursquare. On the heels of its fifth birthday (March 11, in case you want to send a present), CEO Dennis Crowley announced that revenues grew by 600% in 2013 and 500% the first quarter of 2014, and its now home to 45 million users.

Fueled by B2B relationships and people with a love for local, Foursquare did not do this alone. On Wednesday, April 16, people around the world celebrate Foursquare Day, a grassroots movement celebrating local communities, ideas and people. Starting in Tampa, Fla., in 2010, Foursquare Day was created by Nate Bonilla-Warford, an optometrist and local business owner. Nate, a numbers guy and Pi Day celebrator, pointed out that 42 = 16, and proposed that April 16 should be known as Foursquare Day. With the help of an independent group of Tampa social media nerds, on March 26, Foursquare made it official with a tweet.…

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 Warning: Step away from the search engine!

Google is a great tool, but it’s not perfect for everything.

You can use it to learn the time difference between New York City and Hong Kong, or you can settle an argument with a friend about whether flies really vomit when they land on you. These kinds of questions — ones with a clear-cut, definite answer — are what Google is made for. But if you’re looking for answers to questions that will affect your company or help you make a decision on a professional matter, Google doesn’t quite cut it.

Why Google misses the mark

A Google search is both faster and easier than tracking down an expert to talk to, so why would you go through the trouble of finding a real-life person to answer your questions? Here are three reasons why it’s better to seek an expert’s opinion

You get content that isn’t available online.…

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A social media presence isn’t just nice for a wealth management firm to have, it is now vital to the business, Clara Shih, founder and CEO of Hearsay Social, a social media marketing software maker, told the audience at SIFMA’s Private Client Conference last week in New York City.

“The world has gone social and mobile,” Shih said. Ninety-eight percent of U.S. Internet users belong to a social network, with Facebook, Twitter and LinkedIn being the most important social networks for advisers, she said.

These tools help advisers to stay in touch with clients and keep their business top of mind. Ultimately, online signals can lead to offline conversations and a striking social media presence is as important as being listed in the Yellow Pages used to be, Shih said.

But social media is more than a marketing tool. It allows advisers to see the life events of clients that trigger financial decisions, such as getting married, having a baby or buying a home.…

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