Live from the Kennedy onRec Expo: 5 tips for a better career site
The SmartBrief team is in Chicago this week at the Kennedy onRec Expo. One of the most compelling sessions of the morning focused on best practices in developing corporate career sites. We listened to recruiting pros from Motorola, Best Buy, Bernard HODES Group, and CKR Interactive discuss how they use their career pages to attract top talent.
Their top tips include:
- Integrate your consumer brand with your employment brand. A candidate’s experience on your career Web site should be just as positive as a consumer’s experience on your consumer Web site.
- Put a job search box on the home page, using a “holistic” job search that provides event and content results in addition to relevant jobs.
- Re-think job alerts to make sure you’re sending candidates information through media sources that they use the most, not just e-mail.
- Think of your career site as a social network.Give candidates a variety of ways to engage with your company and your recruiters and to leave questions and comments. Candidates are drawn to social media because of the real-time conversations happening there; think about ways that your career Web site can enable these conversations.
- Set your company apart. Choose your company’s program or value that’s most compelling and focus your messaging on that aspect of your company –- whether it’s your strong benefits offerings, your focus on social responsibility or your commitment to volunteerism.
Look for more conference recaps on SmartBlog on Workforce, and follow our coverage on Twitter @smartbriefjobs.
Image credit, alexsl via iStock
Tags: events
Categories: General Management
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Posted by SBWorkforce on November 4th, 2009 at 11:56 am
Live from the Kennedy onRec Expo: 5 tips for a better career site http://bit.ly/49JfZJ
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Posted by SBWorkforce on November 4th, 2009 at 11:57 am
@smartbriefjobs Live from the Kennedy onRec Expo: 5 tips for a better career site http://bit.ly/49JfZJ
This comment was originally posted on Twitter
Posted by smartbriefjobs on November 4th, 2009 at 5:37 pm
Recap from one of my favorite sessions of #onrec09 – 5 tips for a better career site http://bit.ly/49JfZJ
This comment was originally posted on Twitter
Posted by melshel99 on November 4th, 2009 at 6:00 pm
Glad u enjoyed the discussion RT @smartbriefjobs Recap frm 1 of my fav sessions #onrec09, 5 tips 4 a better careersite http://bit.ly/49JfZJ
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Posted by Nextvoice247 on November 5th, 2009 at 2:54 pm
Live from the Kennedy onRec Expo: 5 tips for a better career site|http://bit.ly/1ltzZw #NV247 #business #entrepreneur
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Posted by BillVassilev on November 5th, 2009 at 3:07 pm
5 tips for a better #career site http://bit.ly/3rnWGu
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Posted by RedCanary on November 5th, 2009 at 5:10 pm
5 ways to improve your company’s career page http://bit.ly/12Cm0E – mostly for enterprise, but some good advice for small companies
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Posted by MPACEnews on November 6th, 2009 at 3:30 pm
5 tips for a better career site From SmartBlogs.com http://ow.ly/zFtO
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Posted by NRNJobPlate on November 10th, 2009 at 9:44 am
5 tips for a better career site: http://bit.ly/4t9oWO
This comment was originally posted on Twitter