Archive for youtube SmartBlogs
Inbound marketing is the methodology innovative CEOs, business owners and marketing professionals are using to help their companies get found, get leads and drive sales. Inbound marketing, by definition, is the process by which you create educational content, leverage that content to help your business drive visitors to your website, convert those visitors from anonymous lurkers into leads and then nurture those leads through the sales process turning them into new customers.[…] Continue Reading »
This year, social media marketing is all about content — and that’s where video comes in. Internet video is a great way to generate wider brand awareness or to increase traffic to your website, and social media websites provide a truly unmatchable marketing resource.
So, how can you use video to improve your social media marketing? Here are some top tips for the most popular social media platforms.[…] Continue Reading »
Reebok’s initial social media experiments began like most brands: focused on one-off campaigns and product launches. But in the past couple of years, the company has shifted to a more holistic, long-term strategy focused on using social tools to build the brand.
But this wasn’t an easy shift. Reebok’s Tyler Bahl and Angela Scibelli began this project with a brand audit and discovered 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts.[…] Continue Reading »
NVIDIA’s Shanee Ben-Zur can’t tell you how to make a viral video — nobody can — but she can tell you how to make a very successful video.
In her BlogWell case study, Ben-Zur walked us through NVIDIA’s recent project using two videos to promote the launch of a product. One was wildly successful, one less so — and she was generous enough to share the lessons and big ideas from each.[…] Continue Reading »
“Businesses that use the Web are growing 15% faster than those that do not. That’s the reality now,” said Susan Sobbott, president of American Express OPEN, in closing her lunchtime panel discussion at The New York Times Small Business Summit.
It was tough talk for attendees who still aren’t using social media as part of their marketing strategy.[…] Continue Reading »
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