Archive for youtube SmartBlogs
By Andy Sernovitz on October 5th, 2012 | 31264Comment on this postAndy%27s+Answers%3A+How+Reebok+consolidated+hundreds+of+social+media+accounts2012-10-05+11%3A18%3A36Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D31264
Reebok’s initial social media experiments began like most brands: focused on one-off campaigns and product launches. But in the past couple of years, the company has shifted to a more holistic, long-term strategy focused on using social tools to build the brand.
But this wasn’t an easy shift. Reebok’s Tyler Bahl and Angela Scibelli began this project with a brand audit and discovered 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts.[…] Continue Reading »
By Andy Sernovitz on July 9th, 2012 | 270941 comment on this postAndy%27s+Answers%3A+How+NVIDIA+uses+YouTube+videos+to+promote+product+launches2012-07-09+11%3A40%3A51Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D27094
NVIDIA’s Shanee Ben-Zur can’t tell you how to make a viral video — nobody can — but she can tell you how to make a very successful video.
In her BlogWell case study, Ben-Zur walked us through NVIDIA’s recent project using two videos to promote the launch of a product. One was wildly successful, one less so — and she was generous enough to share the lessons and big ideas from each.[…] Continue Reading »
By Brooke Howell on June 29th, 2012 | 26584Comment on this postLive+from+%23OPENNYT%3A+3+companies+whose+success+came+through+social2012-06-29+11%3A38%3A40Brooke+Howellhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D26584
“Businesses that use the Web are growing 15% faster than those that do not. That’s the reality now,” said Susan Sobbott, president of American Express OPEN, in closing her lunchtime panel discussion at The New York Times Small Business Summit.
It was tough talk for attendees who still aren’t using social media as part of their marketing strategy.[…] Continue Reading »