Archive for yelp SmartBlogs
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Do you use location-based social tools for local business discovery?
- No — 61.64%
- Yes — 38.36%
The business strategies of many social services such as Foursquare and Path are betting hard that users of social networks will be willing to use social tools to find businesses near them.[…] Continue Reading »
Social media use involves more than obtaining fans and Twitter followers, and it continues to evolve. Companies need to become more creative in terms of driving potential consumers to their business. A dynamic and strategic online-to-offline campaign is key to accomplishing such a goal. With the multiple social networks come free tools that you can utilize to develop memorable and effective campaigns.[…] Continue Reading »
I recently attended the 2012 Milken Institute Global Conference. On the final day, amid high finance, the next frontier in health and education and a lunch speech from former President Bill Clinton, restaurateurs and chefs gathered to discuss where their industry is headed and the changing definition of “fine dining.”
Fine dining ain’t what it used to be.[…] Continue Reading »
Social media are essential to promoting your restaurant. Marketing and public relations agencies swear by networks including Facebook, Twitter, Yelp and Foursquare. While it is important to promote your restaurant on all of these platforms, some interactions are worth more than others. I’ll break down the value of each user, post, tweet and check-in, which will help you prioritize your social media efforts.[…] Continue Reading »
You’d have more money than Yelp’s made in eight years if you picked up a penny off the sidewalk. Yet you wouldn’t get a single investor if your penny-picking-up business were to go public on the stock market.
Despite this, Yelp got a lot of positive social media buzz before and during its initial public offering last week, and its closing price was almost 60% higher than its opening price.[…] Continue Reading »
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