Archive for writing SmartBlogs
Whether you’re trying to grab attention to your newspaper, e-mail or blog post, one constant has remained: Content is king. You can write the greatest headline in the world, but if the rest of the content doesn’t deliver, captivate readers or mesh with the target demographic, you’ll quickly lose interest. The secret to creating and maintaining buzz for your content is to write content your audience wants to read.[…] Continue Reading »
I was a creative writing minor in college — I wanted something practical to fall back on in case my journalism career didn’t pan out. I might not have gotten the backup career I was angling for, but the training has served me well in more ways than I can count.
Creative writing teaches you to accept criticism, to distill complex ideas into small packages and to refine a concept again and again until it shines.[…] Continue Reading »
This post is by Michelle Cubas, founder of Positive Potentials, an advanced enterprise coaching, training, consulting and publishing company.
Remember when you thought using big words would make you sound smarter or you would have a verbal duel with someone to upstage that person? Those days of bloated language are finished.
Today’s business standard is plain English.[…] Continue Reading »
This post is by SmartBrief’s James daSilva.
Social-media is about sharing, connections and finding new opportunities through a wider web of knowledge, contacts and content. But what makes great content? If we can’t recognize and create great content, or listen to what our audiences respond to, how can we truly master social media?
First, we have to disregard the alluring anomalies — those YouTube videos of cats, Hitler’s pop-culture rants and other Internet memes.[…] Continue Reading »
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.
Last week’s poll question: What is most likely to make you tweet or retweet a link to a news story?
- I thought certain people in my network would appreciate the story 51.23%
- I thought sharing the story would enhance my reputation as a source of information 16.75%
- I agreed with an opinion espoused by the story 10.84%
- I was surprised by the story 9.36%
- I laughed at the story 7.88%
- I thought the story was uplifting 1.97%
- The story made me angry or upset 1.48%
- I thought the story was likely to be retweeted by others 0.49%
A confession: There was a long, sad time in my life when I wanted to be a Serious Writer.[…] Continue Reading »
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