Archive for WorldPastryCup SmartBlogs

SmartBrief is assembling the best social media content from Sirha 2013, the World Hospitality & Food Service Event in Lyon, France, which runs through Wednesday. Here’s a taste of the show as displayed through Storify.

Want more? Check out SmartBrief’s coverage of trends from this year’s show, the Sirha World Cuisine Summit, the World Pastry Cup and the Bocuse d’Or.[…] Continue Reading »

In addition to the highly publicized Bocuse d’Or contest, next month’s Sirha 2013 also brings the 13th Coupe du Monde de la Patisserie, where 22 international teams of pastry chefs, including a group from the U.S., will vie for the profession’s most coveted prize, the World Pastry Cup.

The word “pastry” seems much too simple for the elaborate and incredibly lush spun sugar confections, sweet sculptures and perfect chocolate concoctions on display in this mouth-watering 14-minute behind-the-scenes video mapping the road to Lyon, where America’s team took first place in 2001 and aims to do so again in January.[…] Continue Reading »