Archive for wine SmartBlogs

As more consumers seek out craft beverages and premium drinks, many restaurants and retailers are taking their own beverage programs to the next level in order to set themselves apart. Now you’ll find artisan juice flights, tableside cocktail service, even coffee shops roasting beans to individual customer specifications. And while these unique beverage options certainly earn press and attention, they also speak to overall industry trends like customization and the integration of technology with the dining experience.[…] Continue Reading »

Wine has traditionally been a pleasure to be shared, from bottles sipped over an intimate dinner to tastings and clubs that bring out the crowd. Now, with the rise of digital technology and social media, the crowd isn’t limited to just consuming, or even a specific region, and wineries are starting to use crowdsourced investments, opinions and winemaking to build brand awareness and get consumers involved.[…] Continue Reading »

Baby boomers are still the biggest spenders when it comes to wine, but millennials are the fastest-growing group of wine drinkers, and their social-savvy ways, adventurous palates and quest for fun are driving shifts in both the kinds of wine being produced and where and how companies, restaurants and retailers are marketing wine to millennials.

Wine accounts for about 20% of alcohol purchased by consumers age 21 to 34, up from 13% a decade ago, according to research compiled by Napa Technology, and the drinking-age members of Gen Y are expanding their horizons when it comes to the kinds of wines they’re willing to try.[…] Continue Reading »

Large restaurant brands today are drowning in data but thirsty for meaning. It’s easy for food and beverage directors to feel lost in the vast sea of positive and negative social media reviews about their menus.

To help clarify all this social feedback, newBrandAnalytics (nBA) just released a report highlighting the top beverage trends that are driving guest loyalty.[…] Continue Reading »

Wine is everywhere these days, from high-end cellars to Walgreen’s shelves, but the growing ubiquity isn’t necessarily translating into higher consumption, according to Nielsen data. Wine sales volume increased 1.5% last year compared to a 4% rise in 2011, Advertising Age reported, while beer and liquor saw 2% increases.

Brewers reversed a 0.8% decline the year before and saw 44% growth of beer sales at bars and restaurants, most of it coming from new and improved brews.[…] Continue Reading »