Archive for wine SmartBlogs

Memorial Day marked the unofficial start of summer, and warm, sunny days sent bars, restaurants and cocktail fans to Twitter and Instagram to share ideas for #summercocktails.

Beer is by far the most popular alcoholic beverage for summer, followed by wine and then cocktails, according to NPD Group. Last summer, U.S. patrons downed 335 million beers, drank 179 million glasses of wine and sipped 158 million mixed drinks, according to NPD data.[…] Continue Reading »

It is nearly impossible to be taken seriously as a brand without establishing a social media presence. This holds true in the food and beverage arena — brands are expected to communicate and connect with their consumers online through social media in order to stay relevant. According to Razorfish, 64% of consumers have made a first purchase from a brand because of a digital experience, and more than half of consumers use the internet before making a purchase in shops.[…] Continue Reading »

Wine and Spirits Wholesalers of America is releasing this spring its first-ever report on just how involved wholesalers get in their communities titled Investing in Communities. Through various philanthropic efforts across the country, wholesalers large and small are giving back – an effort that goes largely undocumented.

“Because the work of wholesalers is so widespread in every community where they operate, and it has long been behind the scenes, we felt it is an essential story to tell because philanthropy and engagement are an essential part of who wholesalers are and how they operate,” says Jeff Solsby of WSWA.[…] Continue Reading »

Cocktail fans turn to hot toddies, tipplers sip warm brown whiskies and wine drinkers often put away the rosé in favor of something deep and red to keep the winter chill at bay. It may be meyer lemon season and time for light aperitifs on the west coast, but in colder climates cocktail fans seek out beverages to warm them up inside and out.[…] Continue Reading »

As more consumers seek out craft beverages and premium drinks, many restaurants and retailers are taking their own beverage programs to the next level in order to set themselves apart. Now you’ll find artisan juice flights, tableside cocktail service, even coffee shops roasting beans to individual customer specifications. And while these unique beverage options certainly earn press and attention, they also speak to overall industry trends like customization and the integration of technology with the dining experience.[…] Continue Reading »