Archive for wendy’s SmartBlogs
The Restaurant Social Media Index top 10 brand rankings from the fourth quarter are in, and there’s been quite an unexpected shift. Tracking more than 4,000 brands, 41 million U.S. consumers and more than 60,000 industry terms in 179,561 locations, the RSMI has become the most comprehensive index of its kind and continues to become increasingly competitive.[…] Continue Reading »
Wendy’s is streamlining its corporate IT systems by integrating Esri Business Analyst into its reporting at new locations. The geographic information systems software will help the quick-service chain in conducting market analyses and selecting new sites. “The company’s decision to integrate GIS as a scalable technology within its existing systems means that any staff member, from marketing to design, can gain the benefits of mapping intelligence without any training and at any time,” said Simon Thompson, Esri’s director of commercial business.[…] Continue Reading »
It’s easy to include Facebook in your marketing plan. The hard part is making it work for your business. You want your Facebook page to be engaging, informative and entertaining. You want your customers to be talking to and about your page. So who’s doing it right? We looked at many quickservice Facebook pages to come up with our list of five that are using Facebook right.[…] Continue Reading »
McDonald’s reported another stellar quarter, with earnings that beat analysts’ estimate and a plan to open 1,300 units this year, including several in the U.K. Britain’s troubled economy is driving more consumers to lower-priced quickservice meals, and young adults welcome the news that the company expects to create thousands of jobs in 2012.
But there’s a downside to the chain’s growing global presence.[…] Continue Reading »
Wendy’s brings back an old slogan; Panera Bread nonprofit proves unsuccessful in Portland, Ore.; and why it pays for some burger chains to think small.
Read about all this and more in last week’s top five most-clicked links in SmartBrief on Restaurants:
Twitter
Facebook
Linkedin
RSS
