Archive for wendy’s SmartBlogs

Today’s dining experience has changed a great deal in a relatively short amount of time. Consumers are more empowered to learn than ever before and often turn to their smartphones to research food recalls, the links between diet and health, the sources of products, and potential allergens. The Quality Supply Chain Co-op (QSCC), Inc., The Wendy’s Company and many other foodservice industry stakeholders believe this is a phenomenon that cannot be ignored and innovation to serve this consumer need is key to staying relevant and improving the overall restaurant experience.[…] Continue Reading »

“Convincing a large organization to change what it’s been doing very successfully for decades can be a bit of a struggle,” says Brandon Rhoten, Wendy’s Director of Digital and Social Media in his presentation at our SocialMedia.org Brands-Only Summit.

He explains that with a heavy focus on TV commercials for over 50 years, Wendy’s was very comfortable with traditional advertising — and getting the company on board with social media took three things:

When Denny’s recently unveiled their newest restaurant, set to open in Manhattan’s Financial District, the design was nearly unrecognizable. The new restaurant is full of dark woods, tufted leather seats, copper ceilings, and full-wall photographic murals. There is even a craft cocktail bar serving pre-Prohibition era cocktails and an eye-catching $300 “Grand Cru Slam” which pairs two entrees with a bottle of Dom Perignon and a “bartender high-five.”

But the new Denny’s concept is representative of a broader shift in the industry, as a number of brands seek to regain market share lost during the recession and compete with fast casuals for the Millennial dollar.[…] Continue Reading »

The 2nd Annual RIZMYs Awards are quickly approaching! Again, the ceremony will be held at the at FSTEC NexGen conference, taking place in New Orleans on September 22nd. The RIZMYs return after a successful show last year, to showcase the best social and digital brands in the Restaurant & Hospitality industry.

How the finalists are selected

What makes the RIZMYs Awards so different is that the finalists are not hand-selected.[…] Continue Reading »

For the past two quarters, Taco Bell has held the Restaurant Social Media Index’s No. 1 spot on our Overall Top 250 list. The Live Mas brand unseated McDonald’s in Q1 2013. This quarter, however, several brands — including the No. 1 — have shifted. Chipotle took the top spot (up from No. 8 in Q2 2013) for the first time on the Overall Top 250.[…] Continue Reading »