Archive for wendy’s SmartBlogs
By Maeve Webster on September 10th, 2014 | 53803Comment on this postRecent+restaurant+revamps+showcase+industry+trends%2C+changes2014-09-10+09%3A00%3A34Maeve+Websterhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D53803
When Denny’s recently unveiled their newest restaurant, set to open in Manhattan’s Financial District, the design was nearly unrecognizable. The new restaurant is full of dark woods, tufted leather seats, copper ceilings, and full-wall photographic murals. There is even a craft cocktail bar serving pre-Prohibition era cocktails and an eye-catching $300 “Grand Cru Slam” which pairs two entrees with a bottle of Dom Perignon and a “bartender high-five.”
But the new Denny’s concept is representative of a broader shift in the industry, as a number of brands seek to regain market share lost during the recession and compete with fast casuals for the Millennial dollar.[…] Continue Reading »
By Kerri Adams on September 5th, 2014 | 53649Comment on this postThe+2nd+annual+RIZMYS+finalists+announced2014-09-05+11%3A24%3A44Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D53649
The 2nd Annual RIZMYs Awards are quickly approaching! Again, the ceremony will be held at the at FSTEC NexGen conference, taking place in New Orleans on September 22nd. The RIZMYs return after a successful show last year, to showcase the best social and digital brands in the Restaurant & Hospitality industry.
How the finalists are selected
What makes the RIZMYs Awards so different is that the finalists are not hand-selected.[…] Continue Reading »
By Jessica Bryant on November 20th, 2013 | 47686Comment on this postChipotle+replaces+Taco+Bell+as+top+social+brand2013-11-20+13%3A00%3A47Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47686
For the past two quarters, Taco Bell has held the Restaurant Social Media Index’s No. 1 spot on our Overall Top 250 list. The Live Mas brand unseated McDonald’s in Q1 2013. This quarter, however, several brands — including the No. 1 — have shifted. Chipotle took the top spot (up from No. 8 in Q2 2013) for the first time on the Overall Top 250.[…] Continue Reading »
By Paul Barron and Jessica Bryant on August 26th, 2013 | 454761 comment on this postQ2+top+social+restaurant+brands+rocking+mobile+and+location2013-08-26+12%3A00%3A27Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45476
The much-anticipated Q2 2013 Restaurant Social Media Index (RSMI) data has been released, and a lot of brands have moved around in Q2.
The RSMI currently tracks 52 Million Social Restaurant Consumers and 6,200 brands on 17 social platforms, and continues to grow. RSMI scores are determined by three core measurements: influence, sentiment and engagement. As you may recall, two new elements have been added as of Q1 2o13: mobile and location-based activity.[…] Continue Reading »
By Andy Sernovitz on June 6th, 2013 | 427863 comments on this postAndy%27s+Answers%3A+How+Wendy%27s+uses+social+listening+to+make+better+business+decisions2013-06-06+11%3A49%3A06Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D42786
According to Brandon Rhoten, social listening has helped Wendy’s accomplish things it never would have done 15 years ago. He says the company has made the kind of decisions that would have given its public relations people a heart attack if the company didn’t have the data — and now, success stories — to back it up.[…] Continue Reading »