Archive for wendy’s SmartBlogs
By Andy Sernovitz on February 5th, 2015 | 56918Comment on this postAndy%27s+Answers%3A+How+Wendy%27s+embraced+digital+and+social+media+marketing2015-02-05+19%3A37%3A41Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D56918
“Convincing a large organization to change what it’s been doing very successfully for decades can be a bit of a struggle,” says Brandon Rhoten, Wendy’s Director of Digital and Social Media in his presentation at our SocialMedia.org Brands-Only Summit.
He explains that with a heavy focus on TV commercials for over 50 years, Wendy’s was very comfortable with traditional advertising — and getting the company on board with social media took three things:
- Headlines: Use external press — both the good and the bad.
By Maeve Webster on September 10th, 2014 | 53803Comment on this postRecent+restaurant+revamps+showcase+industry+trends%2C+changes2014-09-10+09%3A00%3A34Maeve+Websterhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D53803
When Denny’s recently unveiled their newest restaurant, set to open in Manhattan’s Financial District, the design was nearly unrecognizable. The new restaurant is full of dark woods, tufted leather seats, copper ceilings, and full-wall photographic murals. There is even a craft cocktail bar serving pre-Prohibition era cocktails and an eye-catching $300 “Grand Cru Slam” which pairs two entrees with a bottle of Dom Perignon and a “bartender high-five.”
But the new Denny’s concept is representative of a broader shift in the industry, as a number of brands seek to regain market share lost during the recession and compete with fast casuals for the Millennial dollar.[…] Continue Reading »
By Kerri Adams on September 5th, 2014 | 53649Comment on this postThe+2nd+annual+RIZMYS+finalists+announced2014-09-05+11%3A24%3A44Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D53649
The 2nd Annual RIZMYs Awards are quickly approaching! Again, the ceremony will be held at the at FSTEC NexGen conference, taking place in New Orleans on September 22nd. The RIZMYs return after a successful show last year, to showcase the best social and digital brands in the Restaurant & Hospitality industry.
How the finalists are selected
What makes the RIZMYs Awards so different is that the finalists are not hand-selected.[…] Continue Reading »
By Jessica Bryant on November 20th, 2013 | 47686Comment on this postChipotle+replaces+Taco+Bell+as+top+social+brand2013-11-20+13%3A00%3A47Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47686
For the past two quarters, Taco Bell has held the Restaurant Social Media Index’s No. 1 spot on our Overall Top 250 list. The Live Mas brand unseated McDonald’s in Q1 2013. This quarter, however, several brands — including the No. 1 — have shifted. Chipotle took the top spot (up from No. 8 in Q2 2013) for the first time on the Overall Top 250.[…] Continue Reading »
By Paul Barron and Jessica Bryant on August 26th, 2013 | 454761 comment on this postQ2+top+social+restaurant+brands+rocking+mobile+and+location2013-08-26+12%3A00%3A27Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45476
The much-anticipated Q2 2013 Restaurant Social Media Index (RSMI) data has been released, and a lot of brands have moved around in Q2.
The RSMI currently tracks 52 Million Social Restaurant Consumers and 6,200 brands on 17 social platforms, and continues to grow. RSMI scores are determined by three core measurements: influence, sentiment and engagement. As you may recall, two new elements have been added as of Q1 2o13: mobile and location-based activity.[…] Continue Reading »