Archive for webmarketing SmartBlogs
By Andy Sernovitz on May 24th, 2012 | 251481 comment on this postAndy%E2%80%99s+Answers%3A+5+shortcuts+Hitachi+Data+Systems+uses+to+earn+B2B+sales+leads+through+social+media2012-05-24+12%3A00%3A37Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D25148
Hitachi Data Systems is a large, conservative, business-to-business brand that sells to C-level executives through 18-month sales cycles, often through partners. So, when Hitachi’s Sharon Crost shared a case study at our BlogWell conference, she was candid in saying the company wasn’t sure social media were right for it.
But Hitachi was willing to give it a shot if it could keep the budget low and use tracking to closely monitor results.[…] Continue Reading »