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By Tamas Torok on March 26th, 2015 | 57974Comment on this postHow+to+align+your+social+strategy+with+the+rise+of+private+sharing2015-03-26+12%3A15%3A12Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D57974
Social media always changes and so do people’s sharing and communication habits. In this blog post I would like to put social sharing into a different perspective, shedding light on alternative trends and how these can affect social media strategy and performance measurement.
How do people share?
It is obvious that Facebook is a widely used social media platform for sharing; last year it accounted for the majority of shares among open platforms. But address bar sharing (copy-pasting URLs), instant messaging, online chats and e-mails are still popular, growing channels for social sharing.[…] Continue Reading »
By Emily Molitor on May 7th, 2010 | 103812 comments on this postSMSS%3A+Defining+and+measuring+success+with+Jason+Falls2010-05-07+18%3A13%3A48Emily+Molitorhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D10381
One of the most difficult aspects of pitching social media to leadership is proving its worth in numbers, or, to be frank, cash. Often, this process is frustrating because social-media achievements and positive strides are seemingly unquantifiable. Enter the mythbuster, Jason Falls. Falls, founder of consulting company and blog Social Media Explorer LLC, spoke to this issue at the Social Media Success Summit on Wednesday in his speech, “5 Ways to Measure Social Media Marketing Success.”
His key point?[…] Continue Reading »