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One of the most difficult aspects of pitching social media to leadership is proving its worth in numbers, or, to be frank, cash. Often, this process is frustrating because social-media achievements and positive strides are seemingly unquantifiable. Enter the mythbuster, Jason Falls. Falls, founder of consulting company and blog Social Media Explorer LLC, spoke to this issue at the Social Media Success Summit on Wednesday in his speech, “5 Ways to Measure Social Media Marketing Success.”

His key point?[…] Continue Reading »