Archive for voice SmartBlogs

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Are your company’s social media communications written in a personal “I” voice, a corporate “we” voice or a reader-centric “you” voice?

  • The company uses the “we” voice – 56.86%
  • The company uses different voices within the same social media channel – 13.24%
  • The company uses different voices for different channels — 13.24%
  • The company uses the “you” voice — 10.78%
  • The company uses the “I” voice — 5.88%

What kind of voice you use for your social communications can say a lot about your brand.[…] Continue Reading »

SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.

Last week’s poll question: Which of these qualities is most important to a blog’s success?

  • A distinctive voice – 43.41%
  • Compelling exclusive content — 35.66%
  • A unique niche – 11.63%
  • Strong promotion via social-media channels — 5.04%
  • Excellent SEO — 2.71%
  • Connections to famous brands, personalities — 1.55%

The results of this week’s poll took me a little bit by surprise.[…] Continue Reading »