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Creating a virtuous circle with search and social media: a Q-and-A with GroupM Search CEO Chris Copeland
By Jesse Stanchak on August 8th, 2011 | 170992 comments on this postCreating+a+virtuous+circle+with+search+and+social+media%3A+a+Q-and-A+with+GroupM+Search+CEO+Chris+Copeland2011-08-08+11%3A33%3A58Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D17099
This Q-and-A is with GroupM Search CEO Chris Copeland.
How do you see the influence of social media changing search engine marketing?
Research we’ve conducted looking at the impact these channels have on one another suggests that search has an authority to it and that consumers are becoming more and more reliant on the views of others, whether or not they are trusted friends in the social graph.[…] Continue Reading »