Archive for Vine SmartBlogs

Following last week’s blockbuster acquisition of WhatsApp, a lot has been made of the investments that Facebook has made, most notably the $1 billion it spent to acquire Instagram in April 2012.

While the world’s most popular photo-sharing app has made some great strides since then, adding Video for Instagram (a Vine competitor) and Instagram Direct (a Snapchat competitor), it has yet to significantly attract businesses, specifically small businesses.[…] Continue Reading »

You’d be hard-pressed to find a small business that doesn’t own at least one social media profile. The seven most popular platforms include Facebook, Google+, Twitter, LinkedIn, Instagram, Pinterest and Foursquare. The traditional offerings of status updates, links and photos might start to feel tedious, but luckily there are lots of new and novel social channels that offer something different.[…] Continue Reading »

If you are paying attention to marketing and social media, you come to realize there is always a newest and greatest flavor of the month. In an increasingly competitive marketplace, where restaurateurs are fighting not only to keep customers but also to creatively entice additional clients, the decision on which marketing channels to use could read like a schematic to the space shuttle.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: How you do feel about Twitter’s recently announced multimedia partnerships?

  • I’m unsure: 62.26%
  • I’m excited: 26.42%
  • I’m unhappy: 11.32%

Count me among the almost 6 in 10 SmartBrief on Social Media readers who aren’t yet convinced that Twitter’s multimedia content plans are a good idea.[…] Continue Reading »

By now you have probably heard of Twitter’s new video-sharing application called Vine. If not, here is a quick snapshot.

Users can record motion and sound clips from their iOS phones and upload the newly created video via the app to share on Twitter or the Vine environment itself. Each video can be tagged with keywords and hashtags, and users can like and comment your post, similar to other video-sharing sites.[…] Continue Reading »