Archive for video SmartBlogs

SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the third post of the series, Interactive Advertising Bureau Vice President Anna Bager discusses how video is reshaping the digital advertising landscape and how IAB works to stay on top this ever-changing space.[…] Continue Reading »

Beware of bright shiny objects!

That could be a lesson contained in J.R.R. Tolkein’s “Lord of the Rings” trilogy when we see characters who find themselves in difficulty because they have strayed from their moral center.

Today, the term “bright shiny objects” is used in reference to organizations that cannot formulate a strategy, or if they do develop one, they fail to adhere to it.[…] Continue Reading »

Judgment, writes Schumpeter, the business columnist for The Economist, “is too often missing from leadership studies.” The reason is that it is a topic too hard to quantify with metrics but as the Schumpeter column notes, “[J]udgment is what matters most.”

The problem is that too much reliance on the facts can lead one up a blind alley, especially when the assumptions that generate the facts are faulty.[…] Continue Reading »

While we’ve all seen dozens of trends come and go already in 2014, one thing has been consistent in these lists is the role of video in content marketing. And while there will always be an audience that prefers reading article after article, at this time in tech history, video has become a major player in a business’s content marketing strategy.[…] Continue Reading »

Leaders should show a sense of vulnerability.

This is advice I have given to many senior leaders because it shows a sense of humanity and openness, even transparency. It brings people to them because it shows that the senior leader does not have all the answers.

But does this advice apply to those in middle management and below?[…] Continue Reading »