Archive for video SmartBlogs

In terms of brand positioning and reaching new consumers, businesses of all sizes and sectors can benefit from a strong online video presence. YouTube, with an estimated 1 billion unique users every month, is too big a potential showcase for any brand to miss out on. What’s more, as the Net’s second-biggest search engine behind parent company Google, YouTube offers those who keep their channel well maintained and search-optimized a near peerless opportunity to reach consumers with their content.[…] Continue Reading »

How do organizations appear when they lack a sense of purpose?

Listless!

Employees feel as if they are drifting on a raft without a rudder. They lack direction as well as motivation. They also feel underappreciated and disengaged. By contrast, when people feel purposeful they are engaged and they put forth the effort to succeed for themselves and by extension the entire organization.[…] Continue Reading »

Crises often occur unexpectedly. What can never be unexpected is a leader’s response.

The leader must assume control of the response with alacrity as well as authority. Integral to the response must be the leader’s command presence and the ability to communicate coherently and correctly.

Do these things and the crisis will remain, but people involved in the crisis will be assured that someone is in charge and is mobilizing the right resources and right people to solve the problem.[…] Continue Reading »

Major change initiatives may bubble up from the ranks, but their success depends upon the advocacy of those at the top. Winning those folks to your side is essential, but it’s not enough. You have to make your influence felt one on one, person to person.

Get involved where you can have the most positive impact.

As a change agent, your challenge is to integrate your way of thinking into the organization in ways that do not threaten individuals but rather complement the goals and strategies of the organization.[…] Continue Reading »

Creating an undesired stalemate is the height of stupidity.”

That anonymous quote sums up the feelings of many of us who find ourselves stuck in a stalemate where neither side wants to give an inch.

Mutual benefit requires mutual consent. As we call know, a true vision for the future must be shared and that requires everyone pulling together in the same direction.[…] Continue Reading »