Archive for Verizon SmartBlogs
By Andy Sernovitz on July 23rd, 2012 | 278692 comments on this postAndy%27s+Answers%3A+How+Verizon+is+using+a+customer+community+to+make+better+products2012-07-23+11%3A36%3A32Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D27869
When you make it easy for fans and customers to share ideas, you immediately increase sources of innovation.
Brands such as Starbucks and Dell have shown the power of a community of fans sharing ideas, and Verizon is pioneering it in the communications industry.
At our BlogWell conference in San Francisco, Verizon’s Laurie Shook walked us through how the company created Idea Exchange and offered an in-depth look at how this community helped shape the TV channel guide’s user interface.[…] Continue Reading »
By Andy Sernovitz on September 16th, 2010 | 122303 comments on this postAndy%26%23039%3Bs+Answers%3A+How+Verizon+is+using+social+media+to+connect+across+multiple+audiences2010-09-16+16%3A53%3A57Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D12230
As a communications brand, Verizon has millions of customers and fans in business-to-business and retail markets. Each audience represents a wide range of opportunities and challenges when it comes to social media.
In her recent BlogWell presentation, Verizon’s Laurie Shook shared how the company developed its social-media strategy, how it’s training teams and how it’s creating content that’s driving engagement.[…] Continue Reading »