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Andy’s Answers: How Verizon is using a customer community to make better products

By Andy Sernovitz on July 23rd, 2012 | 278692 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F07%2F23%2Fandys-answers-how-verizon-using-customer-community-make-better-products%2FAndy%27s+Answers%3A+How+Verizon+is+using+a+customer+community+to+make+better+products2012-07-23+11%3A36%3A32Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D27869

When you make it easy for fans and customers to share ideas, you immediately increase sources of innovation.

Brands such as Starbucks and Dell have shown the power of a community of fans sharing ideas, and Verizon is pioneering it in the communications industry.

At our BlogWell conference in San Francisco, Verizon’s Laurie Shook walked us through how the company created Idea Exchange and offered an in-depth look at how this community helped shape the TV channel guide’s user interface.[…] Continue Reading »

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Tags: andy sernovitz, Blogwell, Laurie Shook, Verizon, Verizon Idea Exchange

278692 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F07%2F23%2Fandys-answers-how-verizon-using-customer-community-make-better-products%2FAndy%27s+Answers%3A+How+Verizon+is+using+a+customer+community+to+make+better+products2012-07-23+11%3A36%3A32Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D27869
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