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What millions of consumer conversations tell us about banks

By Guest Blogger on June 13th, 2012 | 25986Comment on this post2012-06-13+13%3A35%3A28Guest+Blogger

Typical market research surveys a focus group of people — likely customers or potential customers — who know they’re being interviewed. But what happens when you look at the millions of customer conversations already had on the social Web? These conversations are unfiltered and without the bias of someone asking direct questions.

Interestingly, you can learn a lot about your customers from diving into this way of researching the market.[…] Continue Reading »