Archive for twitter SmartBlogs
There’s no doubt that marketers understand the importance of daily social media engagement, but few utilize Twitter Chats as a way to engage with individuals on a large but still personal level. Not familiar with Twitter Chats? They are a way for people of similar interests from all over the world to participate in a real-time conversation on the social channel.[…] Continue Reading »
By Jonathan Farb on January 28th, 2015 | 56703Comment on this post10+predictions+for+marketers%2C+the+TV+industry+and+the+state+of+social+in+20152015-01-28+14%3A07%3A43Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D56703
Jonathan Farb is the chief product officer at ListenFirst Media, a data and analytics company that helps brands make sense of the vast amount of data at their fingertips, predict outcomes and optimize performance.
By Rob Manning on December 30th, 2014 | 56095Comment on this postSolving+social+media+ROI+with+effective+measurement+and+strategy2014-12-30+11%3A41%3A24Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D56095
We were all supposed to become data scientists in 2014. Billed as a year of “data explosion” by ZDNet, brands were expected to make huge leaps in the measurement and analysis of their digital marketing efforts, using data to drive all strategy.
Social data did have its breakthrough year. In Offerpop’s most recent survey of practicing brand marketers, 75% said it was critical to collect insights from social data.[…] Continue Reading »
By SmartBrief Editor on December 19th, 2014 | 55989Comment on this postInfographic%3A+How+consumers+are+using+social+for+holiday+shopping2014-12-19+19%3A27%3A34SmartBrief+Editorhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D55989
Crowdtap has released an infographic that details the results of research into the intersection of holiday shopping and social.
This research was conducted with Crowdtap’s head of research, Rachel Schwartz, formerly director of the Innovations Practice at Nielsen.
Some of the key takeaways:
- Holiday gift discovery on social is up from 64.8% in 2013 to 76% in 2014.
The numbers are in, and it’s official: 2014 is the year of Instagram. The four-year-old social media outlet built upon sharing photos and videos has surpassed the chatting, or tweeting, of its senior social competitor, eight-year-old Twitter. As reported in this article by SKIFT, Instagram has 300 million active users (MAUs), compared to Twitter’s 284 MAUs. Among the top heavy hitters in the social media world — including Facebook and YouTube — Instagram, the baby of the family, has achieved the highest growth rate, as well as acquired the most engaged community of users.[…] Continue Reading »