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By Rob Manning on December 30th, 2014 | 56095Comment on this postSolving+social+media+ROI+with+effective+measurement+and+strategy2014-12-30+11%3A41%3A24Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D56095
We were all supposed to become data scientists in 2014. Billed as a year of “data explosion” by ZDNet, brands were expected to make huge leaps in the measurement and analysis of their digital marketing efforts, using data to drive all strategy.
Social data did have its breakthrough year. In Offerpop’s most recent survey of practicing brand marketers, 75% said it was critical to collect insights from social data.[…] Continue Reading »
By SmartBrief Editor on December 19th, 2014 | 55989Comment on this postInfographic%3A+How+consumers+are+using+social+for+holiday+shopping2014-12-19+19%3A27%3A34SmartBrief+Editorhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D55989
Crowdtap has released an infographic that details the results of research into the intersection of holiday shopping and social.
This research was conducted with Crowdtap’s head of research, Rachel Schwartz, formerly director of the Innovations Practice at Nielsen.
Some of the key takeaways:
- Holiday gift discovery on social is up from 64.8% in 2013 to 76% in 2014.
The numbers are in, and it’s official: 2014 is the year of Instagram. The four-year-old social media outlet built upon sharing photos and videos has surpassed the chatting, or tweeting, of its senior social competitor, eight-year-old Twitter. As reported in this article by SKIFT, Instagram has 300 million active users (MAUs), compared to Twitter’s 284 MAUs. Among the top heavy hitters in the social media world — including Facebook and YouTube — Instagram, the baby of the family, has achieved the highest growth rate, as well as acquired the most engaged community of users.[…] Continue Reading »
By Andy Frawley on December 1st, 2014 | 55508Comment on this postWhy+%22atomic+moments+of+truth%22+are+so+vital+to+customer+experience+and+engagement2014-12-01+12%3A01%3A14Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D55508
As we approach the holiday season, brands will be competing for the attention of customers and every single interaction will be crucial. So what can they do to make the most of their interactions, or what I like to call “atomic moments of truth?”
Let’s begin by examining a typical atomic moment of truth. A fan of your brand posts a tweet one evening in early December that her daughter’s holiday wish list is growing, and she doesn’t know where to begin: a #stressedmommy.[…] Continue Reading »
By Jeremy Gin on November 24th, 2014 | 55442Comment on this post4+ways+to+use+social+media+to+build+your+online+review+presence+2014-11-24+18%3A54%3A25Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D55442
While Facebook, Twitter and Google Plus are excellent tools to engage existing customers, they serve a different function in the eyes of prospective customers than independent review platforms. Everyone knows your fans and followers love you; the best online review platforms are seen as more impartial and better places to research the quality of a business before making a purchase.[…] Continue Reading »