Archive for twitter SmartBlogs
Taking a critical look at the success of others is a key way to gain insight into how you too can succeed at a task. If that task is being a successful branded Twitter account, you can’t look to anyone better than Samsung Mobile for inspiration. They have more followers than any other branded account, their shares are tremendous and their interaction is top-notch.[…] Continue Reading »
I spend many, many hours watching the NBA playoffs each spring. The first round is, in many ways, my favorite: up to four games per day, and intense excellence from so many players and teams.
The playoffs bring out heightened tensions and passions. Trash talk can turn into physical play, which can turn into blatant on-court assaults that injure players, like with J.R.[…] Continue Reading »
By Sean McMahon on April 7th, 2015 | 58122Comment on this postTaming+the+Tweets+of+Corporate+Execs%3A+A+look+at+Elon+Musk+and+Tesla2015-04-07+16%3A34%3A33Sean+McMahonhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D58122
Tesla founder and CEO Elon Musk took to Twitter last week to share the following news:
That tweet sent Tesla’s share price up, ultimately adding about $1 billion to the firm’s market capitalization. That is great news for Tesla and fans of the company’s cars, but it may cause some headaches for Tesla’s compliance department because Musk’s tweet might have violated guidance from the Securities and Exchange Commission on the use of social media.[…] Continue Reading »
By Tamas Torok on March 26th, 2015 | 57974Comment on this postHow+to+align+your+social+strategy+with+the+rise+of+private+sharing2015-03-26+12%3A15%3A12Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D57974
Social media always changes and so do people’s sharing and communication habits. In this blog post I would like to put social sharing into a different perspective, shedding light on alternative trends and how these can affect social media strategy and performance measurement.
How do people share?
It is obvious that Facebook is a widely used social media platform for sharing; last year it accounted for the majority of shares among open platforms. But address bar sharing (copy-pasting URLs), instant messaging, online chats and e-mails are still popular, growing channels for social sharing.[…] Continue Reading »
There’s an industry gathering for everything these days: Cannes, CES, Social Media Week, and my new personal favorite, South by Southwest.
Although all tend to appeal to marketers, CES historically has been the most technology-driven, whereas SXSW has owned the culture and entertainment space (due to its three-pronged nature of Interactive, Film and Music). However, this year’s festival seemed particularly focused on technology — virtual reality, mobile shopping apps, and beacons dominated sessions and conversations.[…] Continue Reading »