Archive for twitter SmartBlogs

One of the biggest changes in marketing in recent years has been the explosion of social media. There are many different social media platforms to engage current and potential customers. While social media can be an incredibly useful tool for many companies, usage needs to be carefully regulated and monitored to prevent agitating your customer base.

Manage new social media platforms
From Facebook and Instagram to Twitter and Snapchat, there is no shortage of platforms available to companies looking to utilize social media.[…] Continue Reading »

With quality, relevant content becoming increasingly important in terms of search engine optimization, storytelling is one way to ensure that online content is compelling. This is especially true for blogs and other forms of social media content, where the competition is fierce in efforts to attract — and hold — the reader’s attention.

How storytelling connects
Storytelling is crucial, whatever the marketer’s end goal (brand building, soft sell, hard sell) and whatever the reader’s ultimate goal (entertainment, research, purchase).[…] Continue Reading »

In today’s nonstop digital world, it can be hard to get your message across, and as a consequence more brands are turning to video marketing. Not everyone has time to read through lengthy articles, and even snappy infographics can fail convey a targeted message. Video allows you to actively show and explain to your customers exactly what your brand is about.[…] Continue Reading »

In the constant-changing social space, there are new opportunities coming to marketers nearly every single day – all presenting unique challenges along with them. In this post, I wanted to share some of the overarching opportunities that I see for marketers in the space and the common challenges that go along with them. 

New social advertising units

  • Opportunity: Nearly every single day there are articles about new advertising opportunities available on social networks that marketers can take advantage of.
  • […] Continue Reading »

One of the most common challenges I see my clients coming up against in social media marketing is a lack of time and focus. Hootsuite can make the management of Twitter more efficient and more effective; here, I’ll explain how you can get more out of it through the use of streams and custom searches. Everything I’ll describe is in the free version of Hootsuite.[…] Continue Reading »