Archive for twitter SmartBlogs

One of the most common challenges I see my clients coming up against in social media marketing is a lack of time and focus. Hootsuite can make the management of Twitter more efficient and more effective; here, I’ll explain how you can get more out of it through the use of streams and custom searches. Everything I’ll describe is in the free version of Hootsuite.[…] Continue Reading »

Everything is awesome for Lego. With over 189 million engagements, including 184 million on its YouTube channel alone, Lego was the brand with which consumers were the most highly engaged throughout the second quarter of 2015, according to the ListenFirst Digital Engagement Ratings (DER).

For this analysis, we studied the owned, earned, or organic consumer behavior across Facebook, Google+, etc for the Redbooks 500 — a cohort of companies based on a weighting of variables, including brands’ revenue, advertising spend, and social media engagement.[…] Continue Reading »

The social media revolution has made marketers’ lives much easier. It’s true that the field finds itself in uncharted territory. After overcoming the learning curve, however, the possibilities are endless.

Social media not only gives marketers access to a larger audience than ever before, but allows them to act efficiently without leaving their office. When individual updates can reach millions of people, the odds of generating leads can be exponentially higher than before.[…] Continue Reading »

Taking a critical look at the success of others is a key way to gain insight into how you too can succeed at a task. If that task is being a successful branded Twitter account, you can’t look to anyone better than Samsung Mobile for inspiration. They have more followers than any other branded account, their shares are tremendous and their interaction is top-notch.[…] Continue Reading »

I spend many, many hours watching the NBA playoffs each spring. The first round is, in many ways, my favorite: up to four games per day, and intense excellence from so many players and teams.

The playoffs bring out heightened tensions and passions. Trash talk can turn into physical play, which can turn into blatant on-court assaults that injure players, like with J.R.[…] Continue Reading »