Archive for twitter SmartBlogs

There’s an industry gathering for everything these days: Cannes, CES, Social Media Week, and my new personal favorite, South by Southwest.

Although all tend to appeal to marketers, CES historically has been the most technology-driven, whereas SXSW has owned the culture and entertainment space (due to its three-pronged nature of Interactive, Film and Music). However, this year’s festival seemed particularly focused on technology — virtual reality, mobile shopping apps, and beacons dominated sessions and conversations.[…] Continue Reading »

Many companies today are just starting to get a grasp on content marketing. They’re reading about it, testing it out, and trying to figure out what it is and how to do it. While content marketing is a complex operation that requires many different resources such as SEOs, graphic designers and creative teams, social media marketers need to understand how they fit into the workflow.[…] Continue Reading »

There’s no doubt that marketers understand the importance of daily social media engagement, but few utilize Twitter Chats as a way to engage with individuals on a large but still personal level. Not familiar with Twitter Chats? They are a way for people of similar interests from all over the world to participate in a real-time conversation on the social channel.[…] Continue Reading »

Jonathan Farb ​is the chief product officer at ListenFirst​ Media​, a data and analytics company that helps brands make sense of the vast amount of data at their fingertips, predict outcomes and optimize performance.

The start of a new year means a new slate of predictions — we were pretty pleased with how the bets we placed on 2014 turned out, so we’re back for another round.[…] Continue Reading »