Archive for twitter SmartBlogs

The social media revolution has made marketers’ lives much easier. It’s true that the field finds itself in uncharted territory. After overcoming the learning curve, however, the possibilities are endless.

Social media not only gives marketers access to a larger audience than ever before, but allows them to act efficiently without leaving their office. When individual updates can reach millions of people, the odds of generating leads can be exponentially higher than before.[…] Continue Reading »

Taking a critical look at the success of others is a key way to gain insight into how you too can succeed at a task. If that task is being a successful branded Twitter account, you can’t look to anyone better than Samsung Mobile for inspiration. They have more followers than any other branded account, their shares are tremendous and their interaction is top-notch.[…] Continue Reading »

I spend many, many hours watching the NBA playoffs each spring. The first round is, in many ways, my favorite: up to four games per day, and intense excellence from so many players and teams.

The playoffs bring out heightened tensions and passions. Trash talk can turn into physical play, which can turn into blatant on-court assaults that injure players, like with J.R.[…] Continue Reading »

Tesla founder and CEO Elon Musk took to Twitter last week to share the following news:

That tweet sent Tesla’s share price up, ultimately adding about $1 billion to the firm’s market capitalization. That is great news for Tesla and fans of the company’s cars, but it may cause some headaches for Tesla’s compliance department because Musk’s tweet might have violated guidance from the Securities and Exchange Commission on the use of social media.[…] Continue Reading »