Archive for twitter SmartBlogs
In today’s nonstop digital world, it can be hard to get your message across, and as a consequence more brands are turning to video marketing. Not everyone has time to read through lengthy articles, and even snappy infographics can fail convey a targeted message. Video allows you to actively show and explain to your customers exactly what your brand is about.[…] Continue Reading »
In the constant-changing social space, there are new opportunities coming to marketers nearly every single day – all presenting unique challenges along with them. In this post, I wanted to share some of the overarching opportunities that I see for marketers in the space and the common challenges that go along with them.
New social advertising units
- Opportunity: Nearly every single day there are articles about new advertising opportunities available on social networks that marketers can take advantage of.
One of the most common challenges I see my clients coming up against in social media marketing is a lack of time and focus. Hootsuite can make the management of Twitter more efficient and more effective; here, I’ll explain how you can get more out of it through the use of streams and custom searches. Everything I’ll describe is in the free version of Hootsuite.[…] Continue Reading »
By Jonathan Farb on August 12th, 2015 | 60670Comment on this postListenFirst%3A+Lego+was+most+highly+engaged+brand+in+Q2%2C+fueled+by+YouTube2015-08-12+11%3A15%3A19Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D60670
Everything is awesome for Lego. With over 189 million engagements, including 184 million on its YouTube channel alone, Lego was the brand with which consumers were the most highly engaged throughout the second quarter of 2015, according to the ListenFirst Digital Engagement Ratings (DER).
For this analysis, we studied the owned, earned, or organic consumer behavior across Facebook, Google+, etc for the Redbooks 500 — a cohort of companies based on a weighting of variables, including brands’ revenue, advertising spend, and social media engagement.[…] Continue Reading »