Archive for twitter SmartBlogs
By Sarah Carter on November 26th, 2013 | 47813Comment on this postWhy+JPMorgan%27s+%23AskJPM+was+a+crisis+waiting+to+happen2013-11-26+11%3A33%3A50Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47813
Experiencing a social media crisis is a brand’s worst nightmare, and yet every social undertaking involves an element of risk. To mitigate that risk, brands must learn from the mistakes that lead to today’s notorious social media crises.
This month JPMorgan, the largest U.S. banking institution, experienced a social crisis of its own that many brand ambassadors and social experts should know, understand and learn from.[…] Continue Reading »
By Stephen Yusko on November 12th, 2013 | 474581 comment on this postLessons+from+Charmin%27s+Twitter+win+and+Home+Depot%27s+fail2013-11-12+12%3A12%3A22Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47458
This past month, SmartBrief on Social Media ran a story on the success of stupidity as a social media strategy. Writer Carol Tice noted that “patently ludicrous” campaigns were more likely to get noticed, and less likely to face a backlash.
This past week, we got to see some social media stupidity in action, and we learned that there is a right way and wrong way to play dumb.[…] Continue Reading »
By Constance Aguilar on November 11th, 2013 | 473441 comment on this post4+tips+for+monitoring+your+social+campaign+in+real+time2013-11-11+11%3A50%3A23Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47344
The digital world now moves at warp speed, and social marketing campaigns need to move lightning fast to keep up. That is why real-time social marketing campaign tracking has become increasingly important for brands that leverage the power of social media, but are wary of falling victim to the viral responses that can damage a company’s reputation if left unmonitored.[…] Continue Reading »
By Andy Sernovitz on October 17th, 2013 | 46724Comment on this postAndy%27s+Answers%3A+How+UCB+Pharma+creates+a+social+strategy+around+their+customers2013-10-17+11%3A15%3A10Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46724
If you’re wondering what a pharmaceutical company is doing in social media, you’re not alone. Regulation, corporate culture and touchy subject matters kept UCB Pharma from completely engaging on Facebook and Twitter until this year. But according to Social Media Manager Greg Cohen, the company’s presence in social serves an important purpose: telling their customers’ stories.[…] Continue Reading »
By Marko Muellner on October 14th, 2013 | 46679Comment on this postWhy+paid+media+is+essential+in+social+marketing%27s+next+phase2013-10-14+10%3A39%3A16Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46679
The first phase of social media marketing wasn’t really about marketing at all. It focused on amassing fans, and monitoring and responding to brand chatter. In phase one, organic or “owned” media and the pursuit of viral or “earned” media were the order of the day. However, as Jeremiah Owyang has so eloquently articulated, we have entered the next phase of social media marketing, where we must capitalize on how all three elements – paid, owned and earned – converge.[…] Continue Reading »