Archive for twitter SmartBlogs

Conversations inside and outside of the kindergarten class begin on the first day through the use of Twitter. Twitter has been a way for me to model how to have conversations outside of my classroom. It also has helped me establish an online presence with my students that is kind and responsible. This is the beginning of their digital journey as learners, and I want to model how to use it in meaningful, safe ways.[…] Continue Reading »

Many seasoned marketers are all too eager to leave the social media marketing to younger professionals. The ever-evolving social media space can feel daunting to traditional marketers accustomed to broadcast and print marketing. But while the technology is different, the basic building blocks of marketing still hold true.

When creating a marketing campaign delivered through any media, you must…

  1. Identify your target market.
  2. […] Continue Reading »

The infamous remark from New York Times columnist Claire Cain Miller, that Google’s much maligned social network is like a “ghost town,” was always going to rile the Google+ brigade. But their disapproval seemed to miss the crux of Miller’s piece, which is that it doesn’t matter whether Google+ is a ghost town or a bustling metropolis; what matters is its increasing function as the one account that ties all of Google’s services, and therefore users, together.[…] Continue Reading »

We all know social media sites like Facebook and Twitter are some of the best marketing tools for a business. But what happens when tweets go wrong?

Even though you want tweets to look effortless, each one of them should be well thought-out. You want to look at a Twitter campaign from every possible angle and get the opinions of others before it goes live.[…] Continue Reading »

Millennials, those born in the 1980s and 1990s, are a key demographic for wealth managers because of the generation’s size. But they also present a challenge for advisers. Millennials are leery of investing after experiencing the Great Recession and are more focused on reducing debt and increasing savings than their parents. Courting this generation was the topic of “What do Millennial investors want from their financial services firms?” panel moderated by Steven M.[…] Continue Reading »