Archive for twitter SmartBlogs
Since the announcement of its IPO in November 2013, Twitter has been highly scrutinized for its lack of user growth, but in the past few months, the platform has been shaking things up.
As a result of its newly introduced targeting capabilities, the possibility of an algorithmic timeline, a heightened focus on direct response, and what seems like a new wave of second-screen experiences, marketers have all eyes on Twitter.[…] Continue Reading »
Some of the best marketing advice author Jeff Rohrs ever received was from legendary rock musician Bruce Springsteen: “Audience is not brought to you or given to you; it’s something that you fight for.”
Jeff elaborates on this idea in his book, “AUDIENCE.” He believes that Facebook fans, Twitter followers and e-mail subscribers are among the most important assets a company can have.[…] Continue Reading »
You wrote an article. It’s probably awesome, full of insights and experience readers can’t get anywhere else.
On that first day you published you probably got a hundred readers or so, 16 social shares, two retweets and maybe an e-mail subscriber.
On the second day you probably got 57 readers, 7 social shares, 1 retweet and a quarter of an e-mail subscriber (I’m going off the stats here).[…] Continue Reading »
By Anna Kassoway on September 2nd, 2014 | 53593Comment on this postInfographic%3A+How+social+is+affecting+back-to-school+shopping2014-09-02+11%3A31%3A07Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D53593
Back-to-school shopping is back — spending will reach $74.9 billion this year, according to National Retail Federation estimates, making back-to-school the second biggest consumer spending season of the year, other than the winter holidays. The NRF also reports that consumers are planning to spend more across every product category. While this spend increase is great news for marketers, they will also likely need a to adjust their strategies because how their consumers shop has changed.[…] Continue Reading »