Archive for twitter SmartBlogs

Many seasoned marketers are all too eager to leave the social media marketing to younger professionals. The ever-evolving social media space can feel daunting to traditional marketers accustomed to broadcast and print marketing. But while the technology is different, the basic building blocks of marketing still hold true.

When creating a marketing campaign delivered through any media, you must…

  1. Identify your target market.
  2. […] Continue Reading »

The infamous remark from New York Times columnist Claire Cain Miller, that Google’s much maligned social network is like a “ghost town,” was always going to rile the Google+ brigade. But their disapproval seemed to miss the crux of Miller’s piece, which is that it doesn’t matter whether Google+ is a ghost town or a bustling metropolis; what matters is its increasing function as the one account that ties all of Google’s services, and therefore users, together.[…] Continue Reading »

We all know social media sites like Facebook and Twitter are some of the best marketing tools for a business. But what happens when tweets go wrong?

Even though you want tweets to look effortless, each one of them should be well thought-out. You want to look at a Twitter campaign from every possible angle and get the opinions of others before it goes live.[…] Continue Reading »

Millennials, those born in the 1980s and 1990s, are a key demographic for wealth managers because of the generation’s size. But they also present a challenge for advisers. Millennials are leery of investing after experiencing the Great Recession and are more focused on reducing debt and increasing savings than their parents. Courting this generation was the topic of “What do Millennial investors want from their financial services firms?” panel moderated by Steven M.[…] Continue Reading »

If you’re like 92 percent of people on Twitter, you don’t follow the handles of the places where your friends and family work. It’s a statistic that meant a lot to AT&T’s Senior Manager of Emerging Communications, Lee Diaz. That’s why they rolled out their internal content hub, the Social Circle, for employees to begin sharing more from AT&T in their social networks.[…] Continue Reading »