Archive for Truvia SmartBlogs
By Andy Sernovitz on January 5th, 2012 | 185105 comments on this postAndy%26%23039%3Bs+Answers%3A+How+Cargill+used+social+to+drive+product+sampling2012-01-05+12%3A34%3A13Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D18510
Cargill has big ambitions for sugar substitute Truvia, but it’s going to take changing a lot of eating and purchasing habits — from business-to-business partners and end consumers.
This is the challenge facing Chris Obray and his team. And at our recent BlogWell event, he walked us through a small portion of Cargill’s overall plan to use social media to actually get people sampling the product.[…] Continue Reading »