Archive for Truvia SmartBlogs

Andy's Answers: How Cargill used social to drive product sampling

By Andy Sernovitz on January 5th, 2012 | 185105 comments on this post2012-01-05+12%3A34%3A13Andy+Sernovitz

Cargill has big ambitions for sugar substitute Truvia, but it’s going to take changing a lot of eating and purchasing habits — from business-to-business partners and end consumers.

This is the challenge facing Chris Obray and his team. And at our recent BlogWell event, he walked us through a small portion of Cargill’s overall plan to use social media to actually get people sampling the product.[…] Continue Reading »