Archive for thoughtleadership SmartBlogs
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Do you use Quora?
- No: 64.81%
- I have an account but don’t post: 22.22%
- I’ve posted to the network a few times: 10.49%
- I’m a regular user: 2.47%
Quora is a difficult social network for many corporate users to get their heads around.[…] Continue Reading »
Your Facebook page is humming, and people are “liking” you left and right. Now what? How do you leverage those fans and turn them into customers or clients.
If we pause to evaluate buyer behavior in 2012, we have to consider the buying process. People make purchase decisions emotionally, then rationalize those decisions until they are comfortable.[…] Continue Reading »
A collection of opinion and analysis pieces from the past week …
The Wall Street Journal weighs in — with a full dose of sarcasm — on the Securities and Exchange Commission’s move to reform the money market mutual fund industry: “Alert the videographers at National Geographic. A rare species has been sighted inhabiting the monuments of Washington, D.C.[…] Continue Reading »
Content may be king, but it’s a cruel, merciless despot. Having a blog, a Facebook page or a YouTube channel for your business is like making a promise to your customers that you can never permanently fill. No matter how great that last post was, you need to keep feeding the beast. How can you possibly keep up?[…] Continue Reading »
Social networks have caused a huge shift in how companies frame and execute their business. The success of Best Buy’s Twelpforce blurred the lines between marketing and customer service, using videos that feature the 1,000+ Best Buy employees on Twitter offering efficient, direct service. Dell’s Outlet on Twitter earned $9 million in sales.
Is there really ROI in the social-media space?[…] Continue Reading »
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