Archive for TheNewYorkTimesSmallBusinessSummit SmartBlogs
Unless you’re a data dork, analytics can be intimidating and overwhelming, but it doesn’t have to be that way, Mona Chaudhuri, head of product for Chartbeat, said at The New York Times Small Business Summit.
One way to keep things in perspective is to resist the urge to sign up for every data-tracking tool available.[…] Continue Reading »
There’s never a good time to get married, have a baby, start a business or expand a business — you just have to go for it, said Scott Case, CEO of the Startup America Partnership.
He kicked off The New York Times Small Business Summit with that advice and many more words of wisdom for startup founders and small-business owners who want to take their companies to the next level.[…] Continue Reading »
If you’ve been relying on news releases and other traditional public relations tactics to draw attention to your business, it’s time to update your strategy, said panelists at the “Making a Great ImPRESSion” breakout session at The New York Times Small Business Summit.
“We’re sending less press releases than we have ever sent before,” said Heather Whaling, president of Geben Communications.[…] Continue Reading »
“Brand” can be a tough concept for business owners to get their heads around, Red Slice founder Maria Ross told attendees at breakout session “Evolve Your Brand” at The New York Times Small Business Summit. “Your brand is more than your logo,” Ross said. “It’s the core and essence of your company.”
As with everything in the world, change is inevitable.[…] Continue Reading »
“Businesses that use the Web are growing 15% faster than those that do not. That’s the reality now,” said Susan Sobbott, president of American Express OPEN, in closing her lunchtime panel discussion at The New York Times Small Business Summit.
It was tough talk for attendees who still aren’t using social media as part of their marketing strategy.[…] Continue Reading »
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