Archive for TheNewYorkTimesSmallBusinessSummit SmartBlogs
Unless you’re a data dork, analytics can be intimidating and overwhelming, but it doesn’t have to be that way, Mona Chaudhuri, head of product for Chartbeat, said at The New York Times Small Business Summit.
One way to keep things in perspective is to resist the urge to sign up for every data-tracking tool available.[…] Continue Reading »
By Brooke Howell on July 10th, 2012 | 26961Comment on this postLive+from+%23OPENNYT%3A+Startup+and+small-business+secrets+from+Scott+Case2012-07-10+11%3A45%3A29Brooke+Howellhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D26961
He kicked off The New York Times Small Business Summit with that advice and many more words of wisdom for startup founders and small-business owners who want to take their companies to the next level.[…] Continue Reading »
By Brooke Howell on July 6th, 2012 | 269231 comment on this postLive+from+%23OPENNYT%3A+It+takes+more+than+old-school+PR+to+get+noticed2012-07-06+11%3A00%3A45Brooke+Howellhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D26923
If you’ve been relying on news releases and other traditional public relations tactics to draw attention to your business, it’s time to update your strategy, said panelists at the “Making a Great ImPRESSion” breakout session at The New York Times Small Business Summit.
“Brand” can be a tough concept for business owners to get their heads around, Red Slice founder Maria Ross told attendees at breakout session “Evolve Your Brand” at The New York Times Small Business Summit. “Your brand is more than your logo,” Ross said. “It’s the core and essence of your company.”
As with everything in the world, change is inevitable.[…] Continue Reading »
By Brooke Howell on June 29th, 2012 | 26584Comment on this postLive+from+%23OPENNYT%3A+3+companies+whose+success+came+through+social2012-06-29+11%3A38%3A40Brooke+Howellhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D26584
“Businesses that use the Web are growing 15% faster than those that do not. That’s the reality now,” said Susan Sobbott, president of American Express OPEN, in closing her lunchtime panel discussion at The New York Times Small Business Summit.
It was tough talk for attendees who still aren’t using social media as part of their marketing strategy.[…] Continue Reading »