Archive for thankyou SmartBlogs

Showing your appreciation for your customers’ support isn’t just a nice thing to do — it’s a word-of-mouth-marketing opportunity. It’s amazing what a retweet, a Facebook share or a simple shout-out can do for your word-of-mouth when you say “thanks” to your social fans. Here are three reasons.

  • Your fans will be surprised: Companies spend a lot of time worrying about negative word-of-mouth and what to do with it.
  • […] Continue Reading »

All month, I’ve been saying and hearing, “Thanksgiving is so early this year!” And, as it happens, Nov. 22 is the earliest Thanksgiving can occur in the U.S. — the fourth Thursday of November — under the law passed by Congress in 1941 that took effect for 1942.

SmartBrief’s newsletters aren’t publishing today or tomorrow, but I wanted to offer something for anyone seeking some metaphorical food for thought.[…] Continue Reading »

You already know that your social media fans are responsible for much of your success. They spread the word, earn you revenue through referrals, and often become paying customers and lifelong fans of your brand. Rewarding your fans is a great way to show how much you appreciate their role in your success.

Though it might seem obvious that you should reward them, some people just don’t know how or when to do it.[…] Continue Reading »

The power of gratitude is well known in social media circles. It’s a way for big brands to show followers that they care on a one-to-one level; it allows smaller brands to build their core of loyalists that are necessary to any word-of-mouth marketing effort; it builds personal brands; it makes everyone involved feel good.

What’s less clear is how you’re supposed to actually go out and show people your appreciation.[…] Continue Reading »

Tools are what make it easier for fans to talk about you. It’s nice when a fan tells a friend about you, but it’s even nicer when they can tell the whole world.

As a word-of-mouth marketer, your job is to put these tools in the hands of your talkers to motivate them, to remind them and to make them feel good about spreading the word.[…] Continue Reading »