Archive for television SmartBlogs
The cable industry has no shortage of things to crow about at The Cable Show 2013 in Washington, D.C.
AMC’s hit series “The Walking Dead” recently became the first cable show to top the scripted-TV ratings, finishing second only to “Sunday Night Football” in total ratings for the 2012-13 season. HBO’s “Game of Thrones” wrapped its third season Sunday and is continuing to gain viewers across multiple platforms: linear viewing in its prime-time Sunday spot, repeats, on demand, DVR and streaming via HBOGo.[…] Continue Reading »
At SocialMedia.org’s recent BlogWell conference, Kraft Foods’ Beth Reilly started her presentation with some impressive numbers: More than 86% of mobile Internet users surf the Web while watching TV, and almost half of tablet users visit social networks while watching TV, with 45% doing so during commercials.
Reilly also cited a Time Warner study that found that viewers who interacted with social media on a second screen during programming were more engaged than those who didn’t.[…] Continue Reading »
SmartBrief is partnering with Big Think to create a weekly video spotlight in SmartBrief on Leadership called “VIP Corner: Video Insights Powered by Big Think.” This week, we’re featuring former NBC President Warren Littlefield.
The entertainment business is one that ultimately succeeds or fails based on metrics and money, but the way television shows initially get made is often based on anything but.[…] Continue Reading »
On May 4 BlogWell, presented by SocialMedia.org, stopped in Washington, D.C., where SmartBrief’s Jesse Stanchak spoke with Amber Harris, director of social media at Discovery Communications.
(Full disclosure: SocialMedia.org CEO Andy Sernovitz regularly contributes to this blog and serves as the editor at large for SmartBrief on Social Media.)
Harris discussed how video clips, which allow fans to feel connected to the network’s stars, play a role in Discovery’s social media strategy.[…] Continue Reading »
Earlier this month BlogWell, presented by SocialMedia.org, stopped in Washington, D.C., where SmartBrief’s Jesse Stanchak had the opportunity to speak with Gayle Weiswasser, vice president of social media communications at Discovery Communications.
(Full disclosure: SocialMedia.org CEO Andy Sernovitz regularly contributes to this blog and serves as the editor at large for SmartBrief on Social Media.)
Weiswasser spoke about how Discovery manages its social media outreach, which spans across all of its networks — from Discovery Fit & Health to Animal Planet to TLC.[…] Continue Reading »
Twitter
Facebook
Linkedin
RSS
