Archive for technology SmartBlogs

Social media has become an important platform for supermarkets to engage with customers, but retailers need to learn to balance the control they have historically exercised over their communications against the power that their employees and customers wield on sites like Facebook, Twitter, YouTube and Pinterest.

In many cases, it is the customers who are diving the conversation, and often it is to the benefit of supermarket operators, according to three food retailers on a panel on social media at the Food Marketing Institute’s FMI Connect show in Chicago.[…] Continue Reading »

The shopping list is a common tool for consumers, who often shop for groceries with a focused and definite goal in mind. And while getting them to stray from buying only the items on their lists can be a difficult task, it is certainly not an impossible one. But are retailers and manufacturers really doing all they can to inspire impulse buys?[…] Continue Reading »

Mobile technology is becoming increasingly prevalent in the lives of consumers, who are looking for more ways to interact with people and brands using their mobile devices. More and more, retailers and restaurants are making use of technology in their physical locations that allows them to enhance the experiences customers are having when they dine or shop.[…] Continue Reading »

This post is sponsored by TraceGains.

Everyone in an organization has a role in providing our customers superior quality products, says Alejandro Cebado, senior director of quality systems at Bimbo Bakeries USA.

Bimbo Bakeries USA has become the nation’s largest baking company through a series of acquisitions, and now operates more than 60 bakeries across the country.[…] Continue Reading »

Imagine yet another meeting to discuss the new building you’ve been hired to design or construct. But, instead of just sitting around looking at 2D plans and trying to “see” what it will look like, you all take out your tablet or smartphone. You fire up an application, point the camera at the plan and immediately are able to visualize a 3D building information model of what the building – or building component — looks like from your perspective.[…] Continue Reading »