Archive for technology SmartBlogs

It seems every day brings more e-mails, more data, more information to sort through. Your workload increases but you can’t add more hours to the day. How can you push back?

Use these innovations to reduce overwork, streamline communication and increase productivity. Take advantage of technology. Make it work for you instead of driving your life.[…] Continue Reading »

“We need to build a mobile app,” is one of the most terrifying phrases that I’ve heard uttered over the past six months. Far too often, brands jump into building an app simply to check the box and without a thoughtful strategy in mind. Deciding to “go mobile” with no purpose is like deciding to go fishing without a fishing pole: success is highly unlikely without hooks.[…] Continue Reading »

Food retailers, wholesalers, suppliers and other food retail industry members met in Chicago to network, learn and engage at FMI Connect. We talked to Leslie G. Sarasin, FMI president and CEO, about the highlights from the show, which focused on catering to customers while improving operations and looking toward the future of the food retail industry.[…] Continue Reading »

Social media has become an important platform for supermarkets to engage with customers, but retailers need to learn to balance the control they have historically exercised over their communications against the power that their employees and customers wield on sites like Facebook, Twitter, YouTube and Pinterest.

In many cases, it is the customers who are diving the conversation, and often it is to the benefit of supermarket operators, according to three food retailers on a panel on social media at the Food Marketing Institute’s FMI Connect show in Chicago.[…] Continue Reading »

The shopping list is a common tool for consumers, who often shop for groceries with a focused and definite goal in mind. And while getting them to stray from buying only the items on their lists can be a difficult task, it is certainly not an impossible one. But are retailers and manufacturers really doing all they can to inspire impulse buys?[…] Continue Reading »