Archive for SXSW SmartBlogs
By Stephen J. Easley on April 1st, 2013 | 40101Comment on this postFrom+%23SXSW%3A+How+App.net+looks+beyond+the+ad-supported+social+networking+model2013-04-01+13%3A51%3A05Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D40101
The South by Southwest Interactive Festival drew people from a variety of perspectives together to listen to App.net Founder and CEO Dalton Caldwell discuss an alternative to ad-supported social networking. As a heavy Facebook and Twitter user, ad-supported social networking is the only model I know, but by the end of the session, I was able to see a feemium model as a real possibility.[…] Continue Reading »
By Stephen J. Easley on March 28th, 2013 | 400311 comment on this postFrom+%23SXSW%3A+Charting+the+road+ahead+for+B2B+marketing2013-03-28+13%3A04%3A29Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D40031
A packed house at the South by Southwest Interactive Festival came together for tips on how to use social media to further business-to-business marketing, with experts Jamie Grenney, vice president social media and online video at Salesforce; Jason Bartlett, vice president of global social marketing for Xerox; and Jeanette Gibson, senior director social and digital marketing at Cisco Systems, all moderated by Melissa Chanslor, director at Text100.[…] Continue Reading »
By Stephen J. Easley on March 25th, 2013 | 39951Comment on this postFrom+%23SXSW%3A+5+pressing+questions+for+social+media+lawyers2013-03-25+19%3A21%3A54Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D39951
It was clear that it was going to be a different sort of panel when lawyers from Foursquare, Meetup and Etsy admitted their somewhat-derogatory in-house nicknames during the “Lawyered” panel at the South by Southwest Interactive Festival: Foursquare General Counsel Brian Chase, or “Dreamsmasher”; Meetup General Counsel Daniel Pashman, or “Lawzilla”; and Etsy Counsel Sarah Feingold, or “Dreamcrusher.” This lively panel was attended not only by interactive and social media lawyers but also by social media and interactive mavens looking for advice on how to cope with their own dream crushers, while staying on the leading edge of electronic and Web commerce.[…] Continue Reading »
By Stephen Yusko on March 18th, 2013 | 39556Comment on this postLearning+from+%23SXSW%3A+3+takeaways+from+the+year+of+the+Grumpy+Cat2013-03-18+10%3A22%3A49Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D39556
Former NBA star Shaquille O’Neal, a self-proclaimed tech geek, had already answered a handful of questions after his talk at the South by Southwest Interactive Festival.
A woman toward the back of the hall stood to ask the next one. She was holding a giant doll of the TiVo logo, and her question was simple: Can she take a picture of Shaq holding the doll?[…] Continue Reading »
By Bilal Kaiser on March 14th, 2013 | 39411Comment on this postFrom+%23SXSW%3A+Thinking+like+a+psychologist+to+measure+social+media+efforts2013-03-14+11%3A44%3A04Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D39411
A challenge for social media marketers and communications professionals is coming to an agreement on transparent ways of measuring social media’s effects. That’s what led Kate Niederhoffer, founder of Knowable Research, to set up the panel “Measuring Social: The Inchworm & the Nightingale” at the South by Southwest Interactive Festival.
Inspired by a plot twist in a children’s story from the 1970s (where an inchworm escapes from a nightingale by offering to measure the bird’s song — from a distance), Niederhoffer brought together two knowledgeable figures from the worlds of social psychology and social media.[…] Continue Reading »