Archive for SXSW SmartBlogs
There’s an industry gathering for everything these days: Cannes, CES, Social Media Week, and my new personal favorite, South by Southwest.
Although all tend to appeal to marketers, CES historically has been the most technology-driven, whereas SXSW has owned the culture and entertainment space (due to its three-pronged nature of Interactive, Film and Music). However, this year’s festival seemed particularly focused on technology — virtual reality, mobile shopping apps, and beacons dominated sessions and conversations.[…] Continue Reading »
It’s no secret that viral content is a hot topic — and ongoing debate — in the marketing world. What content catches on and what doesn’t? Can a campaign go viral without major ad dollars supporting it? Is there a “formula” to increase reach?
While there’s no five-step process for creating a marketing campaign that catches like wildfire, there are a few things that brands of any size can do to increase the chances of their campaign achieving massive success:
Leverage “trend jacking”
Want people to talk about your campaign?[…] Continue Reading »
By Stephen J. Easley on March 11th, 2014 | 500422 comments on this postLive+at+%23SXSWi%3A+Coping+with+a+social+media+disaster2014-03-11+11%3A05%3A53Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D50042
A packed house at SXSW Interactive 2014 came for tips on how to survive a #smfiasco – coping with the dreaded social media meltdown, with experts Neal Mann,multimedia innovations director at The Wall Street Journal, Wendy Harman, director of management & situational awareness at the American Red Cross, and Chapin Clark, managing director at R/GA, all moderated by Kristen Joy Watts, associate creative director at R/GA.[…] Continue Reading »
By Stephen J. Easley on April 1st, 2013 | 40101Comment on this postFrom+%23SXSW%3A+How+App.net+looks+beyond+the+ad-supported+social+networking+model2013-04-01+13%3A51%3A05Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D40101
The South by Southwest Interactive Festival drew people from a variety of perspectives together to listen to App.net Founder and CEO Dalton Caldwell discuss an alternative to ad-supported social networking. As a heavy Facebook and Twitter user, ad-supported social networking is the only model I know, but by the end of the session, I was able to see a feemium model as a real possibility.[…] Continue Reading »
By Stephen J. Easley on March 28th, 2013 | 400311 comment on this postFrom+%23SXSW%3A+Charting+the+road+ahead+for+B2B+marketing2013-03-28+13%3A04%3A29Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D40031
A packed house at the South by Southwest Interactive Festival came together for tips on how to use social media to further business-to-business marketing, with experts Jamie Grenney, vice president social media and online video at Salesforce; Jason Bartlett, vice president of global social marketing for Xerox; and Jeanette Gibson, senior director social and digital marketing at Cisco Systems, all moderated by Melissa Chanslor, director at Text100.[…] Continue Reading »