Archive for SXSW SmartBlogs

A packed house at SXSW Interactive 2014 came for tips on how to survive a #smfiasco – coping with the dreaded social media meltdown, with experts Neal Mann,multimedia innovations director at The Wall Street Journal, Wendy Harman, director of management & situational awareness at the American Red Cross, and Chapin Clark, managing director at R/GA, all moderated by Kristen Joy Watts, associate creative director at R/GA.[…] Continue Reading »

The South by Southwest Interactive Festival drew people from a variety of perspectives together to listen to App.net Founder and CEO Dalton Caldwell discuss an alternative to ad-supported social networking. As a heavy Facebook and Twitter user, ad-supported social networking is the only model I know, but by the end of the session, I was able to see a feemium model as a real possibility.[…] Continue Reading »

A packed house at the South by Southwest Interactive Festival came together for tips on how to use social media to further business-to-business marketing, with experts Jamie Grenney, vice president social media and online video at Salesforce; Jason Bartlett, vice president of global social marketing for Xerox; and Jeanette Gibson, senior director social and digital marketing at Cisco Systems, all moderated by Melissa Chanslor, director at Text100.[…] Continue Reading »

It was clear that it was going to be a different sort of panel when lawyers from Foursquare, Meetup and Etsy admitted their somewhat-derogatory in-house nicknames during the “Lawyered” panel at the South by Southwest Interactive Festival: Foursquare General Counsel Brian Chase, or “Dreamsmasher”; Meetup General Counsel Daniel Pashman, or “Lawzilla”; and Etsy Counsel Sarah Feingold, or “Dreamcrusher.” This lively panel was attended not only by interactive and social media lawyers but also by social media and interactive mavens looking for advice on how to cope with their own dream crushers, while staying on the leading edge of electronic and Web commerce.[…] Continue Reading »

Former NBA star Shaquille O’Neal, a self-proclaimed tech geek, had already answered a handful of questions after his talk at the South by Southwest Interactive Festival.

A woman toward the back of the hall stood to ask the next one. She was holding a giant doll of the TiVo logo, and her question was simple: Can she take a picture of Shaq holding the doll?[…] Continue Reading »