Archive for sustainability SmartBlogs

Millennial consumers are having a noticeable effect on food and beverage brands, and their influence is increasingly being reflected in the products’ packaging. As the 21 million-strong generation wields its $1.3 trillion in direct spending power, brands have begun to take note of their product preferences and the trends that are driving their purchasing decisions.

This generation cares more about the benefits of the products, including the emotional benefits, so the goodness should be spelled out on the packaging.[…] Continue Reading »

People often speak of Alice Waters as a leading light in the trend toward fresh, less processed food. Utilizing her now-famous restaurant Chez Panisse as a springboard, Waters pioneered — and politicized — a new way of thinking about food that chose as its motif the romance of an imagined, premodern past. “So successful was her recipe for authentic food that the values she braided together into Chez Panisse’s winning formula — fresh, local, seasonal, sustainable, traditional and simple — now seem inseparable,” Emma Marris observes in Slate.[…] Continue Reading »

The Food Waste Reduction Alliance released its Best Practices and Emerging Solutions Toolkit last week, as part of an effort led by the Food Marketing Institute, Grocery Manufacturers Association and National Restaurant Association to help the food industry reduce food waste. The toolkit includes best practices and strategies for measuring and managing food waste by keeping it out of landfills, overcoming donation challenges and reducing the generation of food waste to begin with.[…] Continue Reading »

Hal Hamilton founded and now is co-director of the Sustainable Food Lab in Hartland, Vt., which helps companies adopt sustainability practices, gathers data on sustainability efforts and shares that information to promote the sustainability movement. He talks with SmartBlogs about how the lab works and the future of sustainable agriculture.

How did the Sustainable Food Lab get started and what are the priorities?[…] Continue Reading »

Business leaders act, not react. By nature they are forward-thinking and innovative — a ballast on a ship. But never before has leadership been a more critical tool, with billion-dollar brands being built overnight and distribution trending in ways we never imagined.

It’s the Internet, of course. Consumers are interacting with brands in ways that could never have been done before.[…] Continue Reading »