Archive for superbowl SmartBlogs

Do viewers really tune into the Super Bowl each year just to see the ads? How engaged is the audience during the game?

Crowdtap polled more than 6,000 Super Bowl viewers to get their take on Super Bowl as it relates to advertising and social media.

Some key takeaways:

  • Thirty percent of respondents said they watched the game for the ads, up from 25% in 2014.
  • […] Continue Reading »

While football viewing might be down the rest of the season, the Super Bowl hasn’t lost its luster. A record 179.1 million Americans are expected to watch the game Sunday, according to a survey by the National Retail Federation. While there’s no data on whether viewers pay more attention to the commercials than the game, there’s plenty of evidence that nearly everyone watching the game will be eating and drinking, Marketing Daily reports.[…] Continue Reading »

James H. Quigley is former CEO of Deloitte Touche Tohmatsu and a senior partner in its U.S. member firm. He is also co-author of “As One: Individual Action, Collective Power.”

The New York Giants were crowned the Super Bowl champions on Feb. 5, beating out the New England Patriots in a close match-up. But as millions of football fans (including myself) adjust to the end of another epic football season, there’s an opportunity for us to look back at this season’s greatest wins and strongest team chemistry — applying what we learn to business leadership.[…] Continue Reading »

Bertucci’s tries to attract a younger crowd; Friendly’s gets friendly with Burger King; and the top foods to snack on while watching the big game.

Read about all this and more in this week’s top five most-clicked links in SmartBrief on Restaurants:

Image credit: narvikk, via iStockphoto[…] Continue Reading »

NFL players, fans and advertisers aren’t the only ones who have been gearing up all season for Sunday’s Super Bowl. Chain restaurants will need to be on their game this weekend, as an estimated 48 million Americans order takeout during the game and 12 million more watch the annual event at a bar or restaurant, according to the National Restaurant Association.[…] Continue Reading »