Archive for Subway SmartBlogs
By Jessica Bryant on August 1st, 2014 | 52959Comment on this postChipotle+falls+out+of+the+Top+10+RSMI+Restaurant+Brands+for+the+first+time+in+a+year2014-08-01+11%3A00%3A23Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D52959
Which restaurant brands are topping DigitalCoCo’s proprietary Restaurant Social Media Index for Q2?
To find out who the Overall Top 250 brands are, we’ve compiled data from more than 93 million indexed U.S. social consumers in conjunction with 9,764 tracked restaurant brands in more than 240,000 locations across the nation. If you’re unfamiliar with the RSMI, a brand’s RSMI Score is determined by four main elements — influence, sentiment, engagement, and location-based actions — across 17 social media platforms.[…] Continue Reading »
By Janet Forgrieve on June 18th, 2014 | 52356Comment on this postBeverage+trends%3A+High-margin+specialty+drinks+rise+with+summer+temperatures2014-06-18+09%3A00%3A45Janet+Forgrievehttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D52356
Beverage sales have become increasingly important at restaurants, where high-margin specialty drinks are growing in popularity and sometimes even replacing snack sales. The stakes climb even higher in summer, as chains promote a slew of limited-time strawberry lemonades, flavored ice teas, frozen coffee drinks and other cold refreshers that people are willing to pay a premium to sip, said NPD Group’s Bonnie Riggs.[…] Continue Reading »
By Jessica Bryant on April 24th, 2014 | 511911 comment on this postThe+fall+of+Chipotle+%26+Taco+Bell+brings+a+%22Fresh%22+leader++to+No.+1+in+RSMI+Q1+20142014-04-24+12%3A00%3A13Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D51191
Looking back at data from the Restaurant Social Media Index (RSMI) over the past year, it has become obvious that Taco Bell and Chipotle are top runners on social. The “Live Mas” brand claimed No. 1 status on our RSMI Overall Top 250 for both Q1 and Q2 of 2013, while Chipotle stole the top spot in Q3 and Q4.[…] Continue Reading »
By Janet Forgrieve on January 20th, 2014 | 486122 comments on this postHealthy+menus+respond+to+consumers%27+shift+to+healthy+lifestyles+vs.+short-term+diet+fads2014-01-20+13%3A08%3A22Janet+Forgrievehttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D48612
Chain restaurants typically ring in the new year with press releases and splashy ad campaigns touting low-cal, healthy menus aimed at helping consumers stick to their resolutions to get healthy and get in shape, along with value-focused campaigns aimed at bringing guests in more often during a traditionally slow month. Now, restaurants and foodservice operators are implementing healthy menus all year-round in order to help consumers achieve their new year’s resolutions not just in January, but all year long.[…] Continue Reading »
By Paul Barron and Jessica Bryant on August 26th, 2013 | 454761 comment on this postQ2+top+social+restaurant+brands+rocking+mobile+and+location2013-08-26+12%3A00%3A27Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45476
The much-anticipated Q2 2013 Restaurant Social Media Index (RSMI) data has been released, and a lot of brands have moved around in Q2.
The RSMI currently tracks 52 Million Social Restaurant Consumers and 6,200 brands on 17 social platforms, and continues to grow. RSMI scores are determined by three core measurements: influence, sentiment and engagement. As you may recall, two new elements have been added as of Q1 2o13: mobile and location-based activity.[…] Continue Reading »