Archive for Subway SmartBlogs

The foodservice industry is taking major steps to increase consumer trust with the development of thorough, automated, and vigilant food traceability programs. This is important now more than ever, as recent and highly publicized food recalls are still fresh in the minds of consumers. If a six-year old boy and his parents come into a Subway restaurant once a week and order sandwiches, they should always have the information they need about their food at their fingertips, and be reassured they will eat the highest quality product.[…] Continue Reading »

Which restaurant brands are topping DigitalCoCo’s proprietary Restaurant Social Media Index for Q2?

To find out who the Overall Top 250 brands are, we’ve compiled data from more than 93 million indexed U.S. social consumers in conjunction with 9,764 tracked restaurant brands in more than 240,000 locations across the nation. If you’re unfamiliar with the RSMI, a brand’s RSMI Score is determined by four main elements — influence, sentiment, engagement, and location-based actions — across 17 social media platforms.[…] Continue Reading »

Beverage sales have become increasingly important at restaurants, where high-margin specialty drinks are growing in popularity and sometimes even replacing snack sales. The stakes climb even higher in summer, as chains promote a slew of limited-time strawberry lemonades, flavored ice teas, frozen coffee drinks and other cold refreshers that people are willing to pay a premium to sip, said NPD Group’s Bonnie Riggs.[…] Continue Reading »

Looking back at data from the Restaurant Social Media Index (RSMI) over the past year, it has become obvious that Taco Bell and Chipotle are top runners on social. The “Live Mas” brand claimed No. 1 status on our RSMI Overall Top 250 for both Q1 and Q2 of 2013, while Chipotle stole the top spot in Q3 and Q4.[…] Continue Reading »

Chain restaurants typically ring in the new year with press releases and splashy ad campaigns touting low-cal, healthy menus aimed at helping consumers stick to their resolutions to get healthy and get in shape, along with value-focused campaigns aimed at bringing guests in more often during a traditionally slow month. Now, restaurants and foodservice operators are implementing healthy menus all year-round in order to help consumers achieve their new year’s resolutions not just in January, but all year long.[…] Continue Reading »