Archive for Subway SmartBlogs

Chain restaurants typically ring in the new year with press releases and splashy ad campaigns touting low-cal, healthy menus aimed at helping consumers stick to their resolutions to get healthy and get in shape, along with value-focused campaigns aimed at bringing guests in more often during a traditionally slow month. Now, restaurants and foodservice operators are implementing healthy menus all year-round in order to help consumers achieve their new year’s resolutions not just in January, but all year long.[…] Continue Reading »

The much-anticipated Q2 2013 Restaurant Social Media Index (RSMI) data has been released, and a lot of brands have moved around in Q2.

The RSMI currently tracks 52 Million Social Restaurant Consumers and 6,200 brands on 17 social platforms, and continues to grow. RSMI scores are determined by three core measurements: influence, sentiment and engagement. As you may recall, two new elements have been added as of Q1 2o13: mobile and location-based activity.[…] Continue Reading »

The Restaurant Social Media Index top 10 brand rankings from the fourth quarter are in, and there’s been quite an unexpected shift. Tracking more than 4,000 brands, 41 million U.S. consumers and more than 60,000 industry terms in 179,561 locations, the RSMI has become the most comprehensive index of its kind and continues to become increasingly competitive.[…] Continue Reading »

It’s easy to include Facebook in your marketing plan. The hard part is making it work for your business. You want your Facebook page to be engaging, informative and entertaining. You want your customers to be talking to and about your page. So who’s doing it right? We looked at many quickservice Facebook pages to come up with our list of five that are using Facebook right.[…] Continue Reading »

AMC’s “The Pitch” premiered Sunday with a sneak-peek episode that featured advertising agencies McKinney and Wong, Doody, Crandall, Wiener competing head-to-head to create a winning ad campaign aimed at bringing 18- to 24-year-olds to Subway for breakfast. In the end, McKinney won for its “Wake Up Your Taste Buds” campaign featuring YouTube rapper Mac Lethal. I interviewed Subway Chief Marketing Officer Tony Pace about what the company hoped to gain from “The Pitch” and what Subway looks for in a winning ad campaign.[…] Continue Reading »