Archive for Subway SmartBlogs
The Restaurant Social Media Index top 10 brand rankings from the fourth quarter are in, and there’s been quite an unexpected shift. Tracking more than 4,000 brands, 41 million U.S. consumers and more than 60,000 industry terms in 179,561 locations, the RSMI has become the most comprehensive index of its kind and continues to become increasingly competitive.[…] Continue Reading »
It’s easy to include Facebook in your marketing plan. The hard part is making it work for your business. You want your Facebook page to be engaging, informative and entertaining. You want your customers to be talking to and about your page. So who’s doing it right? We looked at many quickservice Facebook pages to come up with our list of five that are using Facebook right.[…] Continue Reading »
AMC’s “The Pitch” premiered Sunday with a sneak-peek episode that featured advertising agencies McKinney and Wong, Doody, Crandall, Wiener competing head-to-head to create a winning ad campaign aimed at bringing 18- to 24-year-olds to Subway for breakfast. In the end, McKinney won for its “Wake Up Your Taste Buds” campaign featuring YouTube rapper Mac Lethal. I interviewed Subway Chief Marketing Officer Tony Pace about what the company hoped to gain from “The Pitch” and what Subway looks for in a winning ad campaign.[…] Continue Reading »
Those of us interested in how the actual advertising work gets done on “Mad Men” kept our TVs tuned to AMC after the show Sunday night for the first episode of “The Pitch,” a reality program that pits two ad agencies against each other to come up with a campaign aimed at bringing 18- to 24-year-olds to Subway for breakfast.[…] Continue Reading »
McDonald’s reported another stellar quarter, with earnings that beat analysts’ estimate and a plan to open 1,300 units this year, including several in the U.K. Britain’s troubled economy is driving more consumers to lower-priced quickservice meals, and young adults welcome the news that the company expects to create thousands of jobs in 2012.
But there’s a downside to the chain’s growing global presence.[…] Continue Reading »
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