Archive for study SmartBlogs
Last year it emerged that 69% of companies either have or are planning to hire a community manager to their ranks. The rationale behind this development is clear. Investment in social media is booming, and with an ever-expanding array of tools and platforms for brands to use to engage with customers and stakeholders, community management is an essential skill.[…] Continue Reading »
Past studies have shown Twitter users are pretty good at predicting the performance of movies, but now a Carnegie Mellon University study suggests the network could someday be used to glean information about public opinion on all sorts of subjects.
As we note in the lead story of today’s SmartBrief on Social Media, Twitter isn’t without limitations as a polling mechanism, yet data based on tweets seem to track well with traditional polling over the long term.[…] Continue Reading »
Whenever a really meaty study about social media usage comes out, it’s tempting to write a post proclaiming that a particular platform is “dead” or that a given network is the “next big thing” or that one platform will inevitably replace another. It’s low-hanging fruit, I know — oh-so-very tempting. I’ve even done it myself once or twice.[…] Continue Reading »
London loves its social media. The city is the biggest network on Facebook, the most active on Twitter and provides a whopping 10% of the traffic on Digg. Some locals say those numbers may be misleading, since they could incorporate residents of surrounding areas. Others claim the phenomenon has to do with the polite distance London denizens keep from one another in the real world.[…] Continue Reading »
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This week's most clicked
By Jesse Stanchak on August 6th, 2010 | 1 comment on this post
The 5 most-clicked links in SmartBrief on Social Media this past week:
to trust their friends[…] Continue Reading »
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