Archive for study SmartBlogs
By Guest Blogger on September 10th, 2012 | 30001Comment on this postWhy+community+management+is+the+key+weapon+in+your+digital+armory2012-09-10+11%3A51%3A31Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D30001
Last year it emerged that 69% of companies either have or are planning to hire a community manager to their ranks. The rationale behind this development is clear. Investment in social media is booming, and with an ever-expanding array of tools and platforms for brands to use to engage with customers and stakeholders, community management is an essential skill.[…] Continue Reading »
The 5 most-clicked links in SmartBrief on Social Media this past week:
- Parody site makes light of social-media marketing-speak
- 3 ways to make the most of a corporate blog
- How Sarah Palin screens her fans’ Facebook comments
- Study: U.S. social-network use increases 43%
- Are you a social-media addict?
By Jesse Stanchak on May 12th, 2010 | 104939 comments on this postWould+you+trust+opinion+data+that+came+from+Twitter%3F2010-05-12+15%3A43%3A53Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D10493
Past studies have shown Twitter users are pretty good at predicting the performance of movies, but now a Carnegie Mellon University study suggests the network could someday be used to glean information about public opinion on all sorts of subjects.
As we note in the lead story of today’s SmartBrief on Social Media, Twitter isn’t without limitations as a polling mechanism, yet data based on tweets seem to track well with traditional polling over the long term.[…] Continue Reading »
By Jesse Stanchak on February 4th, 2010 | 75222 comments on this postAre+you+going+overboard+with+social+studies%3F2010-02-04+15%3A47%3A07Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D7522
Whenever a really meaty study about social media usage comes out, it’s tempting to write a post proclaiming that a particular platform is “dead” or that a given network is the “next big thing” or that one platform will inevitably replace another. It’s low-hanging fruit, I know — oh-so-very tempting. I’ve even done it myself once or twice.[…] Continue Reading »
By Jesse Stanchak on October 1st, 2009 | 54591 comment on this postToday%27s+bonus+tracks%3A+Hello%2C+London2009-10-01+17%3A27%3A55Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D5459
London loves its social media. The city is the biggest network on Facebook, the most active on Twitter and provides a whopping 10% of the traffic on Digg. Some locals say those numbers may be misleading, since they could incorporate residents of surrounding areas. Others claim the phenomenon has to do with the polite distance London denizens keep from one another in the real world.[…] Continue Reading »