Archive for strategy SmartBlogs
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Do you use an editorial calendar to plan your social content in advance?
- Yes: 61.9%
- No: 38.1%
Editorial calendars are exceptionally useful tools for anyone managing social content. They can take a variety of form, such as a spreadsheet of upcoming post, a cloud document you share with your team, or an integrated feature of a content management system.[…] Continue Reading »
Leading early organizational theorists such as Max Weber, Frederick Winslow Taylor and Henri Fayol all argued, to some degree, that organizations can and should be structured in accordance with certain universal rules and principles. The result of all this was “bureaucracy” and “scientific management” that treated organizations as machines to be run in a mechanistic fashion relying on specialization of tasks, formal procedures and rules and centralized authority.[…] Continue Reading »
Bennett Stewart is an expert in shareholder value and corporate performance management, and CEO of EVA Dimensions, a financial technology firm that provides software tools, databases and training and support packages that help companies to test and automate Best-Practice EVA, and investors to earn excess returns. This article was excerpted with permission from the publisher, John Wiley & Sons, from “Best-Practice EVA” (March 2013).[…] Continue Reading »
One hundred and fifty years ago this summer, the Battle of Gettysburg turned from a potential Confederate victory to stunning defeat due to Gen. James Longstreet’s poor negotiating skills.
At the beginning of their classic, “Getting to Yes,” authors Roger Fisher and William Ury note that we are all negotiators, every single day. But most of us lack an actual method for negotiations.[…] Continue Reading »
If your business marketing plan doesn’t include social media strategies, you’re already dead in the water.
Why? Because more of your customers are using social media to stay informed, stay connected and stay up-to-date on brands, offers, sales and more. We’re using our mobile phones for shopping, making flight reservations and interacting with our favorite brands. And when we’re on our favorite social networks, we’re in contact with brands throughout our day.[…] Continue Reading »
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