Archive for storytelling SmartBlogs

Now more than ever great leaders are great storytellers. Storytelling helps executives weave rich narratives that inspire their organizations, set a vision, teach important lessons, and define the culture and values. Perhaps most importantly, stories explain who you are, how you got here, and what you believe most deeply about your work and about each other.

According to branding expert Dan Schwabel, storytelling is useful when leading change or making recommendations.[…] Continue Reading »

“Video is exploding.”

That statement by Facebook’s Sheryl Sandberg during her opening remarks at the Interactive Advertising Bureau’s MIXX Conference sums up the sentiment among publishers and marketers as this year’s Advertising Week begins.

Sandberg made her remarks to Katie Couric as the duo shared the stage at the IAB conference. Couric explained that her Yahoo News interviews with baseball legend Joe Torre and Secretary of State John Kerry are available in both snippets and in longer form to take advantage of the multiple ways that consumers now consume content.[…] Continue Reading »

When you think of Coca-Cola, you probably think of a lot more than just a brown, fizzy drink (soda, pop, Coke, whatever you call it where you’re from). Instead, you think of their branding — you know, a vintage Santa drinking out of a glass bottle, the polar bear family, “I’d like to give the world a Coke” type of stuff.[…] Continue Reading »

Scott Monty took the stage at the 2013 New Media Expo in Las Vegas to talk about what he’s learned from four years of evolving social media programs at Ford. While the brand has had its share of ups and downs in the social media space, it has continually looked for new ways to connect with fans and to build positive word-of-mouth around its vehicles.[…] Continue Reading »

Brand stories are no longer limited to blobs of text on “About Us” pages. Social media has given brands a platform to relay their story in multiple ways and to various audiences. At a recent South By Southwest Interactive Festival Panel, Becky Johns, CC Chapman, Charlie Wollborg and Karl Gude, spoke to educate the audience on how to build a visual storyboard that benefits their brands; in essence, how to not just tell a story, but how to tell a good story.[…] Continue Reading »