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The unintegrated world of social media marketing

By Geoff Livingston and Gini Dietrich on May 14th, 2012 | 250576 comments on this post2012-05-14+12%3A00%3A48Guest+Blogger

The accompanying infographic — based on statistics cited in our book “Marketing in the Round” — illustrates the fractured world of communication in corporate America. The corporate-marketing world still operates in silos of public relations, advertising, and interactive and direct marketing. As the newest discipline in the fold, social media accentuate this continuing situation.

Most chief marketing officers acknowledge social media’s importance but attempt isolated social media campaigns on Facebook and Twitter.[…] Continue Reading »