Archive for startups SmartBlogs

It was clear that it was going to be a different sort of panel when lawyers from Foursquare, Meetup and Etsy admitted their somewhat-derogatory in-house nicknames during the “Lawyered” panel at the South by Southwest Interactive Festival: Foursquare General Counsel Brian Chase, or “Dreamsmasher”; Meetup General Counsel Daniel Pashman, or “Lawzilla”; and Etsy Counsel Sarah Feingold, or “Dreamcrusher.” This lively panel was attended not only by interactive and social media lawyers but also by social media and interactive mavens looking for advice on how to cope with their own dream crushers, while staying on the leading edge of electronic and Web commerce.[…] Continue Reading »

The majority of popular leadership advice falls into one of two categories:

  1. Leadership for the small-business owner (which usually deals with entrepreneurialism, sales, financing, and other basic management and business skills)
  2. Leadership for managers in big organizations. For example, at least 50% of Harvard Business Review website articles mention at least one of the same handful of big companies (i.e., Apple, Wal-Mart, IBM, General Electric, etc.)

However, not a lot has been written about how your leadership needs to shift as your company transitions from small to big.[…] Continue Reading »

When starting a business, it’s vital that every business owner focus on the term “return on investment.” ROI is the ratio of the amount of money earned based on the cost of an initiative, and it helps gauge the effectiveness of marketing campaigns, expansion plans and even personnel changes. To the extent possible, business owners should take the same approach with social media.[…] Continue Reading »

SmartBrief is partnering with Big Think to create a weekly video spotlight in SmartBrief on Leadership called “VIP Corner: Video Insights Powered by Big Think.” This week, we’re featuring Lynda Weinman, co-founder of Lynda.com.

Many new startups are redefining the expectations of what it takes to formulate a successful business venture, including the idea that an MBA is all but required for success.[…] Continue Reading »

SmartBrief is partnering with Big Think to create a weekly video spotlight in SmartBrief on Leadership called “VIP Corner: Video Insights Powered by Big Think.” This week, we’re featuring Marc Cenedella, the CEO and founder of TheLadders.com.

For Marc Cenedella, the difference between leadership and management is in the details. While leadership focuses more on the high-level picture, management focuses on the minutia of how to achieve specific goals, said Cenedella, who is CEO and founder of TheLadders.com.[…] Continue Reading »