Archive for Starbucks SmartBlogs

It’s no secret that making the most of social media is integral to the marketing, branding and customer services goals of any business. For small businesses, this can be especially true. In many cases, though, worthwhile social media management is easier said than done. Sometimes, taking a look at the way larger brands utilize their social media accounts can often be insightful.[…] Continue Reading »

How operators are turning long lines, secret menus, and limited quantities into marketing opportunities

Since Chef Dominique Ansel released his croissant-doughnut hybrid last year, operators and manufacturers have been asking themselves, “How do we create the next cronut?” In an age where trends seem to capture our attention one minute and disappear the next, how do operators break through the noise and introduce the next craveable creation?[…] Continue Reading »

A collection of stories from SmartBrief publications and around the web…

Gold? Silver? Or Bronze?: From a commodity standpoint, which type of Olympic medal would you prefer? As the medal count keeps climbing in Sochi, OpenMarkets offers an analysis of which medal … err, metal … is really most valuable.

When Wall Street helps: Great story about a former JPMorgan hedge fund banker halting his finance career to lead the charge in funding research to cure for Duchenne muscular dystrophy to save his son.[…] Continue Reading »

The much-anticipated Q2 2013 Restaurant Social Media Index (RSMI) data has been released, and a lot of brands have moved around in Q2.

The RSMI currently tracks 52 Million Social Restaurant Consumers and 6,200 brands on 17 social platforms, and continues to grow. RSMI scores are determined by three core measurements: influence, sentiment and engagement. As you may recall, two new elements have been added as of Q1 2o13: mobile and location-based activity.[…] Continue Reading »

We’re a bit late to announce our RSMI Q1 2013 data, but rest assured, the numbers are in! Before we dive into the Top 10 of the Top 250 Overall Brands, we’re excited to announce that this quarter is all about new metrics, and we’re just beginning to roll out a slew of them, all to be launched throughout 2013.[…] Continue Reading »