Archive for Starbucks SmartBlogs

In the heyday of a booming post-World War II economy in the U.S, many food and beverage manufacturers focused on meeting the rather predictable needs of a population mostly concerned with calorie intake and satiety. During this epoch, Americans ate mostly traditional, meat-and-potatoes meals, and were largely happy with this. Eating differently didn’t confer social status, and dietary change was not seen as a serious tool for healthy living.[…] Continue Reading »

Consuming is an intimate experience, especially when it comes to the food and beverage space. While in other industries consumers simply come in contact with products, in the food and beverage industry they literally consume them. So it is important for food and beverage companies to establish brand intimacy with today’s consumers at every possible chance.

MBLM took a look at how companies rank when it comes to establishing intimacy with consumers, and the list of the top 20 included companies from the apparel and technology industries to retail and consumer packaged goods.[…] Continue Reading »

Today’s consumers, especially those in the millennial generation, are not easy to win over. Social media has created an environment where consumers feel comfortable voicing their honest opinions. This is often why social media is seen as a double -edged sword. But social media is here to stay and it gives a brand the opportunity to engage with their customers even when they are not at the restaurant.[…] Continue Reading »

Coffee prices fluctuate with supply, but a severe drought in Brazil and a fungus called coffee rust in Central America have taken a toll on crop yields, sending coffee bean costs soaring this year with the expectation that they’ll go even higher in 2015.

A report earlier this year from the International Center for Tropical Agriculture in Colombia predicts that climate change will bring more of the same in the future.[…] Continue Reading »

It’s no secret that making the most of social media is integral to the marketing, branding and customer services goals of any business. For small businesses, this can be especially true. In many cases, though, worthwhile social media management is easier said than done. Sometimes, taking a look at the way larger brands utilize their social media accounts can often be insightful.[…] Continue Reading »