Archive for SouthwestAirlines SmartBlogs
Frequent flyers, you missed out if you did not catch the 50% off fall-flights deal that Southwest Airlines offered via Twitter, Facebook or Mashable if you booked Aug. 3. To celebrate an important milestone on Facebook, reaching the remarkable number of 3 million fans on Facebook, the airlines company organized a promotional deal for fans as a thank-you if they booked that Friday.[…] Continue Reading »
This guest post is by Maria Peagler (@SM_OnlineClass), founder of SocialMediaOnlineClasses.com, providing 24/7 online courses and mastermind consulting on social media tools and strategies.
If you’re a marketer saddled with promoting a dull brand using social media, how do you compete with sexy brands such as Lady Gaga and Coca-Cola? Give your brand the rock-star treatment.[…] Continue Reading »
Fee-free baggage and peanuts still prevail for America’s favorite airline; a Utah dad dresses up as Batgirl and a bride to make an impression on his son; and the serious business chops of Lady Gaga and Mother Teresa.
It’s all in this week’s top five most-clicked links in SmartBrief on Leadership:
This guest post is by Miri Zena McDonald, a strategic communications consultant. Miri tweets at @miri_orgchange. She attended the Advanced Learning Institute’s Strategic Internal Communications Conference in Chicago.
When Emily Cole, senior analyst on Southwest Airline’s communications tools team, came to the airline their intranet was very disjointed; a home page that linked to various departmental websites without a consistent look and feel.[…] Continue Reading »
We’ve all heard about the extraordinary corporate culture at Southwest Airlines. They hire for attitude, train for skill. Employees are free to be themselves on the job. Wackiness like rapping flight attendants is championed. Halloween celebrations are giant team-building exercises. Employees who go above and beyond the call of duty are awarded Operation Kick Tail “kick tailograms” that render them eligible for employee recognition prizes.[…] Continue Reading »
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