Archive for Sonic SmartBlogs

Beverage sales have become increasingly important at restaurants, where high-margin specialty drinks are growing in popularity and sometimes even replacing snack sales. The stakes climb even higher in summer, as chains promote a slew of limited-time strawberry lemonades, flavored ice teas, frozen coffee drinks and other cold refreshers that people are willing to pay a premium to sip, said NPD Group’s Bonnie Riggs.[…] Continue Reading »

The Q4 2013 Restaurant Social Media Index (RSMI) data is officially in, and, as usual, there are quite a few notable brands that have shifted in the rankings. Back in Q3, we reported that Chipotle stole the throne from Taco Bell in the Overall Top 250 list, and that still remains. But two restaurant brands finally made their way into the Top 10, kicking off Sonic and Jimmy John’s.[…] Continue Reading »

According to Sonic Drive-In’s director of digital communications and social media, Christi Woodworth, working with multiple agencies can sometimes mean having “too many cooks in the kitchen.”

In her presentation at SocialMedia.org’s BlogWell conference in Chicago, Christi outlines how Sonic has fine-tuned the way they work with all of their different agencies. By giving her collaborators a chance at bonus projects, she managed to inspire newfound creativity in addition to their usual workflow.[…] Continue Reading »

The much-anticipated Q2 2013 Restaurant Social Media Index (RSMI) data has been released, and a lot of brands have moved around in Q2.

The RSMI currently tracks 52 Million Social Restaurant Consumers and 6,200 brands on 17 social platforms, and continues to grow. RSMI scores are determined by three core measurements: influence, sentiment and engagement. As you may recall, two new elements have been added as of Q1 2o13: mobile and location-based activity.[…] Continue Reading »