Archive for Sonic SmartBlogs
By Andy Sernovitz on September 5th, 2013 | 457321 comment on this postAndy%27s+Answers%3A+How+Sonic+manages+multiple+agencies+in+their+social+approach2013-09-05+10%3A26%3A37Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45732
According to Sonic Drive-In’s director of digital communications and social media, Christi Woodworth, working with multiple agencies can sometimes mean having “too many cooks in the kitchen.”
In her presentation at SocialMedia.org’s BlogWell conference in Chicago, Christi outlines how Sonic has fine-tuned the way they work with all of their different agencies. By giving her collaborators a chance at bonus projects, she managed to inspire newfound creativity in addition to their usual workflow.[…] Continue Reading »
By Paul Barron and Jessica Bryant on August 26th, 2013 | 454761 comment on this postQ2+top+social+restaurant+brands+rocking+mobile+and+location2013-08-26+12%3A00%3A27Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45476
The much-anticipated Q2 2013 Restaurant Social Media Index (RSMI) data has been released, and a lot of brands have moved around in Q2.
The RSMI currently tracks 52 Million Social Restaurant Consumers and 6,200 brands on 17 social platforms, and continues to grow. RSMI scores are determined by three core measurements: influence, sentiment and engagement. As you may recall, two new elements have been added as of Q1 2o13: mobile and location-based activity.[…] Continue Reading »