Archive for SocialFish SmartBlogs

This Q-and-A is with Maddie Grant, chief social media strategist at Social Fish and co-author of “Open Community.”

What are the biggest challenges that associations face when they decide to embrace social media?

We’re finding the biggest challenges are, unsurprisingly, the need for social media infrastructure and integration. What we mean by this is things like having a clear social media policy; having a response triage process for responding to negative comments; figuring out how to staff the social media position internally (whether it’s an individual or team).[…] Continue Reading »

According to best-selling author Charlene Li, creating a sustainable social ecosystem means focusing on the passive “watchers” first and the actively engaged members of your community second. Li noted this as she kicked off SmartBrief and SocialFish’s summer breakfast series, Buzz2010, on social media for associations.

Li discussed recent findings that analyzed the way people in the U.S.[…] Continue Reading »

At last year’s Buzz2009 Social Media for Association Leaders, we asked our panel of social-media experts for the No. 1, most powerful tip they would give about social media and developing a social strategy. Despite the many different approaches to social media, the experts came to one conclusion: Keep it simple.

Here’s a quick roundup of their top tips:

Know anyone in the association or non-profit world?

On Thursday, July 9, SmartBrief will host an event in downtown D.C. for industry trade groups eager to incorporate social media and word-of-mouth tactics into their overall strategy. This one-day summit explores the measurable impact of the social Web on the business needs of associations and non-profits.

Organized by SmartBrief and SocialFish, Buzz2009: Social Media for Associations offers association execs the opportunity to meet some of the biggest names in social media, including Apple visionary, author and Twitter super-user Guy Kawasaki, Word of Mouth Marketing Association founder Andy Sernovitz and Return Path e-mail goddess Stephanie Miller.[…] Continue Reading »