Archive for social SmartBlogs

It’s hard out there in social media for regulated industries like healthcare. UnitedHealth Group for example, has to carefully craft their responses to customers in social media to comply with legal requirements.

According to Rachel Medina, their senior communications specialist, they’re making progress with reaching customers despite these strict rules. In her presentation at SocialMedia.org‘s BlogWell conference, she explains it’s all a part of following HIPAA regulations while trying to do more for their customers in social media.[…] Continue Reading »

Like it or not, Facebook is no longer the “free” community mecca that marketers with a guerrilla mentality fervently embraced years ago. Just looking at the organic reach over the last 27 months of the many brands Renegade manages, we’ve seen a decline from a peak of nearly 20% in 2012 to a new low of under 5% in 2014.[…] Continue Reading »

Recognizing that this post is going out on a social media blog and will be promoted on a newsletter mainly for social media practitioners and is being written by a guy who runs a social/content agency, you’ll have to pardon the heretical if not potentially self-destructive nature of the headline above. But, really truly folks, now is the time to ask this question.[…] Continue Reading »

If you’re looking for ways to figure out how to finally understand how social media can help your business this year, here’s one of the most important things you can do: Forget everything you’ve been told about social media.

  • Forget what social-marketing agencies have been wildly promoting.
  • Forget what industry analysts having been boldly predicting.
  • Forget what social media listening vendors have been over-promising.
  • […] Continue Reading »