Archive for social SmartBlogs

Like it or not, Facebook is no longer the “free” community mecca that marketers with a guerrilla mentality fervently embraced years ago. Just looking at the organic reach over the last 27 months of the many brands Renegade manages, we’ve seen a decline from a peak of nearly 20% in 2012 to a new low of under 5% in 2014.[…] Continue Reading »

Recognizing that this post is going out on a social media blog and will be promoted on a newsletter mainly for social media practitioners and is being written by a guy who runs a social/content agency, you’ll have to pardon the heretical if not potentially self-destructive nature of the headline above. But, really truly folks, now is the time to ask this question.[…] Continue Reading »

If you’re looking for ways to figure out how to finally understand how social media can help your business this year, here’s one of the most important things you can do: Forget everything you’ve been told about social media.

  • Forget what social-marketing agencies have been wildly promoting.
  • Forget what industry analysts having been boldly predicting.
  • Forget what social media listening vendors have been over-promising.
  • […] Continue Reading »