Archive for SocialNetworks SmartBlogs
As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. Here are three social media trends that will shape the social media world as we know it. Taken together, these three big ideas will lead more and more marketers to embrace Google+.
Maturity
For many social media marketers, the effects of “shiny object syndrome” have worn off when it comes to social media.[…] Continue Reading »
The South by Southwest Interactive Festival drew people from a variety of perspectives together to listen to App.net Founder and CEO Dalton Caldwell discuss an alternative to ad-supported social networking. As a heavy Facebook and Twitter user, ad-supported social networking is the only model I know, but by the end of the session, I was able to see a feemium model as a real possibility.[…] Continue Reading »
A challenge for social media marketers and communications professionals is coming to an agreement on transparent ways of measuring social media’s effects. That’s what led Kate Niederhoffer, founder of Knowable Research, to set up the panel “Measuring Social: The Inchworm & the Nightingale” at the South by Southwest Interactive Festival.
Inspired by a plot twist in a children’s story from the 1970s (where an inchworm escapes from a nightingale by offering to measure the bird’s song — from a distance), Niederhoffer brought together two knowledgeable figures from the worlds of social psychology and social media.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Do you believe that “soft” metrics such as “likes,” comments and follower counts are effective measures of social media performance, and do you personally rely on them? The results:
- No, but I still rely on soft metrics to measure performance: 30%
- No, and I don’t rely on soft metrics to measure performance: 26.88%
- Yes, but I don’t rely on soft metrics to measure performance: 25%
- Yes, and I rely on soft metrics to measure performance: 18.13%
There’s a long-standing debate in social media circles about the usefulness of so-called soft metrics — likes, comments and shares — basically, the stuff that’s really easy to measure.[…] Continue Reading »
It may not be a common problem, but power users of Facebook frequently hit the wall when it comes to the social network’s 5,000-friend maximum. Intuitively, a limit makes some sort of sense — even the most prolific real world networker would have trouble keeping track of a 5,000-name Rolodex. The Facebook solution — creating fan Pages for people to follow — suffers from a lack of reciprocity.[…] Continue Reading »
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