Archive for Socialnetworkadvertising SmartBlogs
It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:
By Andy Sernovitz on June 1st, 2010 | 107547 comments on this postAndy%26%23039%3Bs+Answers%3A+How+Coca-Cola+connects+with+fans+around+the+world2010-06-01+12%3A11%3A47Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D10754
As one of the world’s most recognized brands, Coca-Cola has millions of fans around the world — which means millions of conversations (in hundreds of languages) and millions of opportunities to earn new fans and support existing ones.
In his Word of Mouth Supergenius case-study presentation, Adam Brown shared how Coca-Cola is finding the relevant conversations, identifying influencers, and creating content fans love to share.[…] Continue Reading »
At Pontiflex’s CPL Summit last week, a presentation by IDC Research Analyst Caroline Dangson got me thinking. The IDC study rounded up some interesting– and somewhat disturbing– numbers on how consumers interact with ads on social networking sites. Far and away, users viewed advertising in social networks as the most “annoying” of all online mediums. Besides just the annoyance, the likelihood of how often users would click on an ad is far lower in social networks than in more “traditional” online environments.[…] Continue Reading »
Facebook’s move to start charging developers $375 to certify applications struck Michael Arrington of TechCrunch as a bid to shore up lagging revenue. It’s not clear how much money we’re talking about — there are currently about 48,000 apps available to Facebook members. Facebook itself estimates that 10% of applications will wind up being certified — meaning Facebook would collect about $1.8 million in fees.[…] Continue Reading »