Archive for Socialnetworkadvertising SmartBlogs

The start of a new year means a new slate of predictions — we were pretty pleased with how the last 2 years of predictions turned out — see our 2014 and 2015 predictions. Now we are back at it again for 10 more predictions.

Here are a few of the things we expect to see make waves in 2016:

1.[…] Continue Reading »

Americans spent 53.5 billion minutes on Facebook in May; why you shouldn’t underestimate the power of social media; and what to do about Internet trolls.

It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:

As one of the world’s most recognized brands, Coca-Cola has millions of fans around the world — which means millions of conversations (in hundreds of languages) and millions of opportunities to earn new fans and support existing ones.

In his Word of Mouth Supergenius case-study presentation, Adam Brown shared how Coca-Cola is finding the relevant conversations, identifying influencers, and creating content fans love to share.[…] Continue Reading »

At Pontiflex’s CPL Summit last week, a presentation by IDC Research Analyst Caroline Dangson got me thinking. The IDC study rounded up some interesting– and somewhat disturbing– numbers on how consumers interact with ads on social networking sites. Far and away, users viewed advertising in social networks as the most “annoying” of all online mediums. Besides just the annoyance, the likelihood of how often users would click on an ad is far lower in social networks than in more “traditional” online environments.[…] Continue Reading »

Facebook’s move to start charging developers $375 to certify applications struck Michael Arrington of TechCrunch as a bid to shore up lagging revenue. It’s not clear how much money we’re talking about — there are currently about 48,000 apps available to Facebook members. Facebook itself estimates that 10% of applications will wind up being certified — meaning Facebook would collect about $1.8 million in fees.[…] Continue Reading »