Archive for socialmediapolicy SmartBlogs
This post is by Jessica Miller-Merrell, a leadership blogger at Blogging4Jobs. She is a digital strategist with a passion for recruitment, human resources, training and social media and is the author of “Tweet This! Twitter for Business,” a how-to business guide for Twitter.
Social media has arrived and has seeped into every facet of our lives — including our work.[…] Continue Reading »
When Aimee Kalnoskas started her job at Texas Instruments, her position as social Web marketing manager was new to the company. No concrete policies regarding social media had been put into place, and all of the company’s activity on Facebook and Twitter was done independently by the different groups throughout the organization.
With ad hoc social media strategies scattered throughout different networks, Kalnoskas knew that it was time to set up a unified strategy for all of Texas Instruments to follow. At our recent BlogWell event, Kalnoskas shared how they did it.[…] Continue Reading »
This post was written by Mirna Bard, a blogger, speaker and consultant. She serves as the social-media chairwoman of the Orange County (Calif.) chapter of the National Association of Women Business Owners, and she teaches social media at the University of California at Irvine.
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.[…] Continue Reading »
Legal worries can be one of the biggest roadblocks on the path to social-media success. Companies can run serious legal risks by wading into social media unprepared. But worrying too much about unspecified risks can keep a company from adopting the technology entirely — and then they risk being left behind.
To get better of idea of how companies can protect themselves from social-media risks, I asked Harriet Pearson, IBM’s vice president, security counsel and chief privacy officer, to explain what goes into a great social-media policy.[…] Continue Reading »
When I started at SmartBrief, my orientation included a reminder from human resources that when at meetings, conferences or any corporate event, we are representatives of the company and should act accordingly. Professionalism is paramount in business — this lesson is not new. What has changed, however, are the places where this lesson applies.
As we forage ahead into new social-media spaces, this lesson becomes extremely important.[…] Continue Reading »
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