Archive for socialmediamonitoring SmartBlogs
Frequent flyers, you missed out if you did not catch the 50% off fall-flights deal that Southwest Airlines offered via Twitter, Facebook or Mashable if you booked Aug. 3. To celebrate an important milestone on Facebook, reaching the remarkable number of 3 million fans on Facebook, the airlines company organized a promotional deal for fans as a thank-you if they booked that Friday.[…] Continue Reading »
Companies are protective of the brand they have developed because it represent the relationship they’ve built with consumers. Copyright infringement puts that brand in danger, and companies can be quick to sue when they think their brand has been misused. Companies usually seek monetary compensation for infringement, which can lead to a lengthy trial and battered public opinion.[…] Continue Reading »
In this week’s episode of “Future of Engagement,” Murray Newlands interviews Ian Karnell, president of digital-experience designer Buzzhoney, on ways the company creates Facebook content engagement for clients. Karnell discusses the importance of analyzing levels of engagement and monitoring competitors and how they used a social media monitoring tool to assist them. In this video, you can learn how to increase your Facebook page’s reach and keep content engaging.[…] Continue Reading »
Murray Newlands offers an in-depth tutorial on social media monitoring in this week’s “Future of Engagement.”
Part 1 of this six-part discussion of principles and tactics of monitoring social media conversation:
Key points:
- Understand that social media monitoring can serve a wide variety of roles for your organization, including customer service, research and crisis management.
A quick Google search or a peek at Twitter will show a lot of people are already talking about your company. This leads to the big, “Now what?” question. I’m a big believer that we’re all blogging, tweeting, and commenting because we want to have discussions and that we expect companies to participate. The worst thing you could do is nothing at all.[…] Continue Reading »
Twitter
Facebook
Linkedin
RSS
