Archive for socialmediamarketing SmartBlogs
The Coca-Cola Company sponsors this blog post and the Coca-Cola Retailing Research Council, which serves as an authentic and comprehensive “voice of the customer.” Visit CCRRC.org to learn more about the council and to download its studies at no charge.
In today’s retail landscape, it’s essential to have a presence in social media. The consumer mindset has shifted to a more online approach to gaining information on retailers, products and services.[…] Continue Reading »
A challenge for social media marketers and communications professionals is coming to an agreement on transparent ways of measuring social media’s effects. That’s what led Kate Niederhoffer, founder of Knowable Research, to set up the panel “Measuring Social: The Inchworm & the Nightingale” at the South by Southwest Interactive Festival.
Inspired by a plot twist in a children’s story from the 1970s (where an inchworm escapes from a nightingale by offering to measure the bird’s song — from a distance), Niederhoffer brought together two knowledgeable figures from the worlds of social psychology and social media.[…] Continue Reading »
I recently had the opportunity to participate on a panel at the Luxury Interactive conference where I heard from dozens of retailers about their social media marketing efforts. One thing I heard repeatedly is that their social efforts are being run at two key intervals: daily monitor and respond; and two or three big brand efforts. Occasionally, they’re running a contest or something similar to drive engagement, but surprisingly, no one has a calendar or cadence built on products.[…] Continue Reading »
How do you feel when you view your competitor’s Facebook fan page? Are you happy because you are doing better than he or she is? Or do you wonder what the person is doing that you are not? If it’s the latter, it’s time you started evaluating your Facebook goals.
Identifying Facebook marketing goals
Small and midsize businesses need to have a clear picture of what they want to achieve from Facebook.[…] Continue Reading »
Last week, Justin Bieber launched his new single, “Boyfriend” — largely by promoting it on social media. It’s been wildly successful so far, and sales don’t appear to be slowing down. Key to his success with this single and other songs has been his engagement with his young fans on social media, most notably Twitter.[…] Continue Reading »
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